We’re thrilled to be included in The Makegood’s ‘People of Ad Tech’ series! In this segment, our CEO and founder Josh Payne explained the importance of ‘native’ as an essential component of the modern digital publisher’s monetization toolkit. Check out the full interview below:
There’s no question that 2016 was a great year at StackCommerce. We’ve gone from pioneers, forging a new path for publishers and brands in native commerce, to key players in an established and growing monetization category.
Over the past year, we’ve empowered brands of all sizes to expand their reach, enter new markets, and surpass their revenue goals. Collectively, our brand partners sold over 870,000 units and were featured in over 6,000 pieces of editorial across the web.
Our network of publisher partners saw 41% year over year growth in 2016, earning higher earnings from native commerce than ever before. And we were thrilled to have welcomed over 1.1 million new users to our community in the past year alone.
So what does 2017 have in store? We’re only 13 days into the new year and already making huge strides towards our aggressive goals. Here’s what we’ve been up to:
It’s been 6 weeks since we enabled Apple Pay on the StackCommerce network, and the results have surpassed expectations. We’re committed to providing our partners with the latest e-commerce technologies, and Apple Pay was high on our list of priorities. So far…
– 10% of all iOS users pay with Apple Pay
– 5,000+ total transactions executed with Apple Pay
Just Launched: Loyalty Program
One of our primary goals for 2017 is to increase AOV (average order value) for all publisher partners. Our brand new Loyalty Program was created and deployed with exactly that in mind.
By incentivizing customers to spend more by offering credit back in return, we’re working to not only increase AOV, but improve the likelihood of return purchases. One of the advantages of native commerce is that it enables publishers to gain the lifetime value of a customer, and the Loyalty Program is one more way in which we’re helping publishers do just that.
We’re Growing: Support Team!
With more and more users joining our community daily, we’re investing even further in the care of our customers. That’s why over the past month, we’ve added 6 more members to our Support Hero team. Our customers are already reaping the benefits with faster response times, streamlined resolutions, and higher overall satisfaction ratings.
We’re committed to the continued improvement of our support efforts in 2017, as we strive to make sure every purchaser across our network is left with a positive experience.
2016 marked a transformative year for publisher monetization. Facebook’s algorithm shift was a lesson in ‘expecting the unexpected’, and The New York Times’ acquisition of The Wirecutter a lesson in ‘doing as the giants do’. The decline of traditional display ads continued steadily, and the rise of native advertising content accelerated above and beyond predictions.
We’re proud to be at the forefront of this evolutionary time, and excited to see what 2017 will have in store. To celebrate the end of a year marked by spectacular native content, we’re sharing 5 incredible stories from our publisher partners.
Engadget: The essential VPN buyers guide
This deep dive into VPN usage delivers an informative look at the increasing importance of these protective services. From how a VPN actually works to how to choose the right VPN for your online habits, this article successfully delivered an important message to their readers at a highly relevant moment in digital security.
The Daily Dot: Semi Automatic Rubber Band Guns
Content, of course, is not limited to words and punctuation, and the Daily Dot proved the unbridled potential for Facebook video as a medium for publisher monetization in 2016. This “snackable” video showcasing the use of a retro-style rubber band gun has drawn over 2 million views, proving one should never underestimate the appeal of an old fashion office rubber band fight.
With an influx of dashcam footage surfacing in the mainstream media, AOL tapped into this growing trend with a piece centered around practical use cases of a dashcam. From recording fender benders in the parking lot to fighting insurance fraud, this article speaks to even the least tech-savvy of drivers.
Digg successfully mastered the art of the listicle with its unique holiday ode to the stocking stuffer. A much needed breath of fresh air from the typical gift guide, this holiday roundup offered up Magnetic Space Putty and a Toilet Bowl Light as clever alternatives to the typical socks and dental floss.
The Huffington Post: This Wine Club Is Starting a Revolution
In 2016, President Obama raised a glass of Pezo do Rei Ribeira Sacra, instantly popularizing this Spanish wine and its region of origin. This piece from the Huffington Post touches on the importance of a wine’s story (in addition to its taste) and introduces a wine club that’s out to do just that with every delivery.
In honor of Black Friday, we thought we’d share this comical take on the biggest shopping day of year. Enjoy!
What would you give to be an extra in Star Wars: Episode VII or “blow sh*t up” with Arnold Schwarzenegger? These once in a lifetime experiences are how local LA startup Omaze raises funds and awareness for the world’s best nonprofit organizations – and we were lucky enough to spend an hour with Co-Founder and Co-CEO, Matt Pohlson.
The Stack Speaker Series is a quarterly event here at StackCommerce, during which the team has the opportunity to pick the brains of amazing leaders, innovators, and angel investors in the Silicon Beach area. Read on for the the top 5 lessons we learned while lunching with Omaze Co-CEO, Matt Pohlson:
Experiment with multiple platforms
Like many startups, Omaze didn’t find its success right out of the gate. Their first campaign with the show “Cupcake Wars” didn’t yield the proceeds they had expected. So what turned the corner? Getting the word out in the right places. Facebook, radio, video, PR: all of these platforms proved essential for growth from that point forward.
Don’t underestimate the power of humor
Infusing humor into content, whether it be campaign videos or blog posts, is a great way to increase shareability and the chances of virality. The key: make consumers want to engage with your content – it goes a long way.
Don’t assume each audience is the same
At Omaze, each campaign beckons a distinct audience and strategy. For example: if you’re running a campaign targeted at gamers, try gamifying the entry process. Running a campaign with a TV show? Put resources into video content. Know your audience and speak their language.
If even a small part of you doesn’t feel a hire is right, chances are it won’t be. When it comes to the formative years of a startup, the team is everything.
Cultivate a growth mindset. Surround yourself with advisors and continue to learn and evolve with every challenge.
Bypass Ad Blockers
While traditional display ads are often times rendered obsolete by the increasing use of ad blockers, our JS widget is not affected.
Get a Custom Look & Feel
We are committed to upholding the integrity of your brand, and this widget is no exception. Adjust the image and font size, color, choose specific product categories, and more. Even choose whether to display the percent discount or the price. Commerce is not one-size-fit all, and we’re here to help you optimize your widget to fit your audience. Try it out here!
Quickly Set Up & View a Live Preview
Choose a Custom Placement
With the JS widget, you’re not locked into any specific placement on your page. The widget supports both horizontal and vertical layouts, and offers three different vertical view types: large, medium, and grid. Play around with placement to make it work with your site and audience.
Offer Relevant Products & Increase Earnings
Most importantly, the JS widget is one more way that we are working to help you monetize in a way that makes you proud. You’ll have the ability to offer unique, relevant products to your readers. No filling your site with products and images that are out of your control – grow your earnings with meaningful commerce.
Contact your Account Manager today to sign up!
More Exciting Updates (Yes, There’s More!)
New Redemption Flow: Freebies
Free products are an amazing way for partners to gain new users, and we’re continually optimizing the process to make it even more effective. This month, we transformed a 5-step process into a 2 step process! Redeeming a freebie is easier than ever, and our amazing freebies including BarkBox, Audible, and a 10-app Mac bundle, are sure to bring in new users.
Just Launched: Wishlist Email Campaign
Customers are loving and using the Wishlist, and our brand new Wishlist Email Campaign will allow you to capitalize on this feature even further. We will now send triggered emails alerting customers when an item on their Wishlist is selling out or ending soon. Start turning one-time customers into loyal customers with this new feature.
New Look: Sold Out Deals
Customers may land on a sold out deal from time-to-time, but that shouldn’t signal the end of their shopping experience. A “View Similar Items” button will now allow customers to redirect to exciting, relevant deals.