You have the perfect piece of content that speaks passionately to your readers. You add some amazing eye candy: lifestyle shots, an infographic, and a can’t-miss CTA button. You post to your homepage. And…crickets.
Even with an incredibly engaging article, you won’t generate a dollar in revenue if nobody sees it. These top tips and tricks, based on network-wide performance data, will help you maximize the success of your campaign using marketing tools already at your fingertips.
Let’s make the best campaign yet.
Share Your Content Via Email
Chances are that you likely send an email newsletter to your readers on a pretty regular cadence. Try featuring your StackMedia article(s) in an email send, even after it’s cycled off your homepage. Matching the article stylistically to the other featured articles and including it amongst related topics is a great way to add value to the overall reader experience, while making sure you meet your revenue goals, too.
Grow Your Email List
Of course, the more email subscribers, the more potential clicks you’ll garner. That’s basic human reasoning, right? Here are some quick tips for building your email list.
-Add an email pop-up form to your homepage to capture more email addresses.
-Feature your newsletter sign-up in the HelloBar (pinned to the top of each page).
-Include a slide-in CTA that triggers as users scroll 50% down the page (there are easy plugins in WordPress).
Use Facebook Ads to Remarket
Paid Marketing is the most effective way to drive traffic to your sponsored content. If you’re not already doing it, you’ll want to focus in on the platforms where your target readers hang out — whether it be LinkedIn, Instagram, Pinterest or Facebook. Google Ads are also a fantastic way to drive readers to your content. Not sure where to start?
Try Facebook Ads.
Tips for Using Paid Facebook Marketing:
-Launch your ads to a wide set of audiences starting with those closest to your brand. You can identify those audiences based on:
- Page Likes
- Friends Of Likes
- FB Page Engagement
- IG Page Engagement (if relevant)
- 50%, 75%, Video Views (video is a great way to reach readers that know your brand, but may not actively ‘like’ it)
- Lookalike Audiences — let Facebook do the heavy lifting
- Optimize on the “Traffic” conversion event at the campaign level. Facebook will find you the most traffic for the lowest cost.
- A/B test your copy and creative to find what combinations drive the lowest CPC (Cost-Per-Click).
-Optimize your placement: if you see the majority and lowest cost traffic coming from a certain placement (newsfeed, audience network, or Instagram), you can deploy more budget to the highest performing placement.
-Set up retargeting: you can create ‘follow up’ ads for audiences that have seen your previous content or advertisements.
-Start small! Even running $25/day can provide a meaningful boost in your traffic!
Pin Your Content to Your Homepage and/or Article Recirculation Tool
Give your content the chance it deserves by pinning it to a highly-trafficked page like your homepage or within an article recirculation unit.
Share On Social Media
Use your social media profiles like Facebook, Instagram, Twitter, etc. to get fresh eyes on your content organically. After all, it’s free! Share across all platforms, and share often.
Make It Simple For Readers To Share Your Content
Here are some quick ways to make your content easily shareable:
-Add “Tweetable” blurbs to your content for easy posting on Twitter with a tool like Click to Tweet.
-Add “Pin It” buttons to visuals and infographics for easy sharing on Pinterest.
-Use SumoMe’s website add-on to create a social share button overlay for your image.
Promote Your Content On The HelloBar
Grant permission to your Account Manager to easily change out HelloBar text/links or change out the text on your own.
Update Relevant Content Pages with Links to StackMedia Content
Take advantage of relevant high-ranking articles covering similar topics by adding links to your sponsored content within the article. This quick update can make a significant difference.
Submit to a Content Community
Submit your StackMedia content to a relevant community like those listed below:
StackMedia connects marketers with targeted audiences across hundreds of publisher websites. Learn more about how our products can drive results here.