As we dive into a new decade, we wanted to take a moment to reflect on yet another great year for the StackCommerce publisher network. This past year, more than 50 top-tier media companies and publishers joined the StackCommerce platform, further solidifying native commerce’s place as a key part of any well-rounded publisher revenue toolkit.
We’re equally excited about the volume and diversity of names in this year’s publisher class. This includes some of the world’s biggest news sites like NBC News, Vice, New York Post, and HuffPost — as well as leading lifestyle sites like Yahoo! Lifestyle and Bossip. Additionally, new partners like The Kim Komando Show, The Christian Post, and The Big Think represent our foray into more niche enthusiast verticals.
2019 also marked a groundbreaking year in our on-air TV media partnerships. We partnered with several online destinations for network TV shows like Good Morning America and Steve Harvey as well as integrating with live on-air segments on shows including The Wendy Williams Show and The Kelly Clarkson Show.
Our CEO and Founder Josh Payne said it best when he noted, “Our platform is designed to serve any type of content creator or media company, no matter the demographic, audience size, content vertical, medium — the list goes on. We continue to work on new features, like publisher-branded merchandise and custom shop interfaces, as well as diversifying our product assortment, to make this a reality. The past decade has brought immense challenges to all types of publishers, and we look forward to being an even stronger partner and advocate for the industry in the next decade.”
If you’re managing a blog, forum, website, TV show, or social media presence and are looking to grow your revenue in 2020, we want to hear from you.
StackCommerce Partners Finished 2019 With Record Breaking Holiday Sales
We’re thrilled to share that 2019 marked another record breaking holiday sales season for StackCommerce publisher and merchant partners. With Thanksgiving arriving later this year, the holiday shopping season was cut short, elevating the importance of the biggest shopping weekend of the year even further.
Our team worked diligently to arm our partners with robust performance marketing strategies, and the results speak for themselves. With Cyber Monday falling in December this year, the festive month marked StackCommerce’s highest sales month of all time — a 27.9% increase compared to last year, formerly our top grossing month. Read on for more big wins and learnings across our network:
Cyber Monday Beat Out Black Friday (Again!)
According to Salesforce, 2019’s Black Friday was the biggest digital shopping day of the year for the third year in a row, beating out Cyber Monday sales by a whopping $10 billion. At StackCommerce, not only were our partners able to see 46% year-over-year Black Friday growth, they were also able to successfully monetize through the weekend, marking our biggest Cyber Monday ever. In fact, StackCommerce’s partner sales surged on Cyber Monday beating out Black Friday by 84%.
Comparing our growth to the reported 15% gain in global online sales during the holiday weekend, it’s clear that the combination of content and commerce is especially impactful when it comes to driving commerce traffic and conversions during the holiday period.
TV Proved a Winning Channel for Holiday Shopping
This holiday season, we also invested in broadcast television partnerships showcasing a handful of our merchant partners on nationally broadcasted segments. As customers tuned into their favorite TV shows for last minute holiday guidance, these segments led to the biggest sales day in StackCommerce history. We’re excited to continue to explore alternative media, influencer, and podcast partnerships in 2020, offering our merchant partners a rare opportunity for unique exposure and sales.
New Marketing Channels Soared
Web push notifications in particular resonated with consumers during the busy shopping season, delivering exclusive coupon codes and sale information directly to their phones. Furthermore, our web push notification audience grew by 45% in the last five weeks of the year alone, a sign of the momentum behind these new channels and potential for 2020 and beyond.
Our performance marketing team introduced three new personalized marketing channels in 2019: web browser push notifications, SMS text messages, and Facebook Messenger.
Product Recommendation AI and Roundup Articles Provided Convenience to Shoppers
It’s no secret that AI personalization is key to the future of e-commerce, and the results from the busiest shopping week of the year agree. In fact, shoppers were 12% more likely to purchase when viewing an AI-recommended item. These tools, which are built-in to both the StackCommerce shop product and marketing emails, certainly contributed to the 2019 holiday success for all partners.
In addition, roundup, guide, and listicle style articles proved to be an effective tool for adding convenience to the holiday shopping experience by providing product recommendations and gifting inspiration. Roundup articles across our network drove 30% higher sales on average than single product articles throughout the holiday season.
Looking Forward to the 2020 Holiday Season
We’re eager to continue building these tools and are excited to release a slew of customer experience features throughout 2020. Cheers to another record-breaking year and a huge thank you to our fantastic network of partners!
5 Reasons Every Online Instructor Should Be On The StackCommerce Platform
You’ve heard the story before: man/woman quits grueling and underpaid 9-to-5 job to become an online instructor/millionaire. So you follow in said person’s footsteps, upload amazing content for the world to consume — and crickets.
The reality? Creating amazing eLearning content is just the first step to building a successful career and solidifying a solid income. The good news is that working with StackCommerce can help you fast-track your way to your dream paycheck and all you have to do is join the platform — no upfront fees required.
But why tell you when we can show you? Here are five ways working with StackCommerce will transform you from eLearning newbie to superstar in just a few months.
1. Gain Exposure & PR On The Top Media Sites In The World
Just because you create a course, doesn’t mean that students will be able to find it. Take this case study: Sam has worked in sales his entire life, so he creates an amazingly detailed course divulging all the hidden secrets of being successful at sales. Sam puts the course on some of the top Learning Management Systems (LMS) around. He gets a few sales in the first month, but then they start to fizzle off. Where does he go from there?
StackCommerce is where. Sam puts his course on the platform and slaps on a great discount, too. The course is then featured in articles published on some of StackCommerce’s top partner sites: Entrepreneur, NBC News, and Mashable (to name a few).
Not only do the sales start rolling in, but when Sam Googles his course, the top search results are coming from a slew of respected online publishers. What does this mean for Sam? Not only clout as an online instructor in his field, but a good chunk of money to put towards producing his next course.
The exposure provided by StackCommerce’s network is unmatched by any other competing solution. Not only do you get immediate access to a network of 500MM + readers and customers, but you get featured by publishers who would typically charge thousands for a placement (if they offer it at all). On top of that, your course will be live in 200+ publisher-branded shops in one click. Rather than taking the time to put your courses up on multiple marketplaces, StackCommerce makes it easy to get distribution and get it fast.
Need more proof? Check out this testimonial from StackCommerce instructor John Shea:
Before using StackCommerce I was having a hard time trying to figure out how to market many of my courses all at once. They provided a unique approach to using bundles and exposure through some of the largest websites online. I have been selling my courses now on StackCommerce for over 2 years.
2. Get Your Course Included In Top-Selling Bundles
As John began to explain above, bundles are another offering unique to StackCommerce. Not only will you be able to promote your individual courses, but you will have the opportunity to build you own bundle or get included in a bundle with other instructors.
What is a bundle and why is it beneficial to your business success? Great question. A bundle is a grouping of courses that when paired together provides a more holistic or well-rounded educational experience. Rather than just focus on coding with Python, a bundle may offer coding courses on a multitude of languages. Or rather than just focusing on beginner web design, a bundle may cover beginner, intermediate, and advanced coursework.
For the customer, this provides a great value as they can typically save on the cost of buying courses individually. For the instructor, it gives you the opportunity to package your courses in a unique way — or if you are included in a bundle with other instructors, you’ll get an additional source of incremental revenue.
3. Access StackCommerce’s In-House Performance Marketing Team
How can you continue to reach customers even after an article leaves a publisher’s homepage? Two words: paid marketing. Our expert team of paid marketers will work to re-circulate your featured articles to similar audiences using tools like Facebook ads and Google ads.
Thanks to the flexible StackCommerce revenue share model, you won’t even need to put money down to get started. Zero upfront cost, and zero agency fees to get access to a world class marketing team.
4. Earn Incremental Revenue With Zero Risk
We all want to get rich quick, but it’s the long tail incremental revenue that will keep your business afloat. With StackCommerce, you can build an entirely new revenue stream with courses you’ve already filmed. The work is already done on your end! Now sit back and let us do the heavy lifting — just be sure to keep your content up-to-date so the customers keep coming back!
Pretty soon you’ll be making thousands as you relax with a margarita on yet another trip to paradise. One of our top instructors, Chris Haroun, has generated over $87,000 on the StackCommerce platform, with over 50 articles featuring his courses. Here he is reflecting on his experience:
“Partnering with StackCommerce has been a game changer for our company as StackCommerce has helped to take our business to the next level by providing us with access to selling our courses on the online stores of many of the top media companies in the world!”
5. Provide a World-Class Learning Experience
Last but not least, StackCommerce is here to help make your dreams as an online instructor come true. With 10+ years of experience and data in the online learning industry, we know how to bring out the best in what you have to offer. We make the marketing part easy so you can focus on what you do best: creating great courses to help students everywhere live out their dreams.
We can all learn from your expertise. Teaching others changes lives, changes careers, and ultimately changes the world around us. Good luck creating your courses, and remember to share your unique gifts and personality. Then head back to StackCommerce to take it to the next level.
We are so excited to announce that StackCommerce has made Comparably’s list for Best Perks & Benefits! Based on anonymous feedback given by StackCommerce employees, Stack was ranked a top company for “perks & benefits” among tens of thousands of US companies — and we are beyond honored.
Our HR and Culture Team work hard to deliver the most meaningful perks and benefits for all employees. We are building a sustainable, profitable company that is built to scale into something meaningful — and our team members are the core of that vision. We work hard, we play hard; from weekly office happy hours & monthly events, an annual company cruise, and “unlimited” PTO, Stack HQ is so much more than a place to clock in and out of every day. Plus, with a fully-stocked kitchen, equity options, 401(k), and health insurance, we make sure our employees are taken care of across the board.
Here at Stack, investing in people is our priority. Stack employees can enjoy up to $500 a year in eLearning courses for professional development, as well as a $10 monthly book credit. And, of course, the Stack office is located, quite literally, on the beach in Venice, CA — all that sun and saltwater does wonders for morale. And did we mention that our office is dog-friendly? We’re honored to receive such a meaningful award, and look forward to continuing to set the standard perks and benefits for years to come.
What We Learned At This Year’s Stack Company Offsite
Here at Stack, we look forward to our annual off-site every summer. It’s a time to reflect, celebrate wins, and brainstorm how to provide the best possible experience for our partners. As we close the books on this year’s event, we’re feeling more aligned as a team than ever before. Oh, and did we mention there’s a talent show involved?
This year, we hopped over to beautiful Manhattan Beach, and were excited to have our remote employees join us for some quality face time. Read on for some of our key takeaways and highlights.
There’s no room for ego.
There’s a reason One Team is a StackCommerce core value. After listening to a dozen of our employees, from our first hire to our last, share their experiences at Stack, there was one common thread: we are one team. From mistakes to successes, we grow together and leave our egos at the door.
Focus on the solution; not the problem.
Guest Speaker Edwin Arroyave kicked off the day by sharing insights from his journey to success. One consistent theme? Don’t dwell on the problem. As a fast growing tech company, there’s no shortage of curve balls thrown our way. But by transitioning our focus to the solution, we’re forced to take action faster while cultivating a more positive work space.
Our CEO and Founder, Josh, who recently welcomed his third child, shared a few insights from his time with family as well as his goals for Q4. First on his list: listening more. We’re always eager to jump into solutions here at Stack, so taking a moment to pause and lean in helps improve cross-team communication and empowers employees at every level to share their ideas.
Stack’s got talent (in and out of the office).
We’re always striving for a workplace culture that encourages balance, so we were thrilled to top off the day with an epic talent show. From singing to break dancing, we’re grateful to be part of a team that inspires us to grow personally and professionally every day.
Here’s to the best Q4 yet!
StackCommerce Wins Digiday Technology Award for Best E-Commerce for Content Platform
We’re thrilled to announce that after being named a finalist for the Digiday Technology Awards, StackCommerce was chosen as a winner for Best E-Commerce for Content Platform.
The Digiday Technology Awards are especially meaningful to us, as they recognize “technology modernizing media and marketing” — a mission we pursue as a team every day. Most importantly, this award speaks to the way in which we’ve helped key publisher and media companies drive significant revenue and engagement through e-commerce.
Our commerce and content platform is unique to the industry, and all-encompassing for publishers looking to supplement their current commerce efforts or start something completely new. In short, we create and operate white-labeled e-commerce marketplaces that live as an extension of publisher sites.
But they aren’t *just* marketplaces. Our full e-commerce solutions include shop UI, product sourcing, merchandising, logistics, creative, customer service, and more.
Publishers also gain access to custom commerce content written by our Brand Studio team, which leads to purchases in the hosted white-labeled shops. But it’s about more than just a single purchase. We help publishers establish a long-term commerce relationship with their users, bolstered by targeted re-marketing efforts. Learn more by clicking here.
This is our second time as a finalist for a Digiday award, previously recognized for top eCommerce Strategy at the Digiday Publishing Awards, and our first time chosen as a winner.