We’re pleased to announce the newest member of the StackCommerce executive team: Natalie Tarpinian. Natalie is a key addition at a timely moment here at StackCommerce, and a reflection of our success in Q1 and Q2 of 2018. Most notably, she will be spearheading our recently-launched media division, StackMedia, which provides brands yet another tool to reach highly-engaged audiences directly on the sites they visit most.
Natalie brings over 15 years of experience serving in leadership positions at a wide range of media and ad tech companies, including SitePoint and BuySellAds. Her proven track record in building and scaling sales organizations is the perfect recipe for taking Stack to the next level.
I sat down with Natalie to pick her brain on adtech, her very first job, and the future of StackMedia.
Katy: What inspired you to join StackCommerce?
Natalie: I’ve had the pleasure of working closely with StackCommerce over the years, and it’s been incredibly impressive to watch their offering evolve into a diverse portfolio of solutions for advertisers and publishers. When I was given the opportunity to join the team and build out the new media division, StackMedia, I jumped at the chance!
Katy: You have an impressive array of experience in the ad industry. What excites you most about our offering in particular?
Natalie: StackCommerce’s core strength is creating compelling content that moves readers to purchase products and services on their favorite websites. Extending that solution to include media is a natural progression.
It’s no secret that the shifting media landscape has created challenges for stakeholders on both sides of the business. Publishers must consistently create entirely new sources of revenue, and advertisers must find creative ways to reach their target audience. StackCommerce is able to provide a well-rounded solution that speaks to both sides.
Katy: What do you think is the “next big thing” for the industry?
Natalie: We’ve moved beyond surface metrics into an era of content marketing. Marketers will become laser-focused on reaching the right people, with an emphasis on quality over quantity. More specifically, they will be looking for relevant content that is custom-created for their target audience. This makes distribution and engagement strategies essential.
Katy: What was your first job, and what lessons do you still use in your day-to-day?
Natalie: My first job was actually in radio sales. When selling radio advertising, knowing your audience, the station, and your client’s needs is vital.
Katy: What keeps you up at night?
Natalie: Easy: the ever-changing media landscape. I’m excited to join a like-minded organization that isn’t afraid to evolve with the times.