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StackCommerce Brings Native Commerce to 50+ New Publishers in 2019, Including New York Post, Good Morning America, Yahoo!, and HuffPost

StackCommerce Brings Native Commerce to 50+ New Publishers in 2019, Including New York Post, Good Morning America, Yahoo!, and HuffPost

As we dive into a new decade, we wanted to take a moment to reflect on yet another great year for the StackCommerce publisher network. This past year, more than 50 top-tier media companies and publishers joined the StackCommerce platform, further solidifying native commerce’s place as a key part of any well-rounded publisher revenue toolkit. 

We’re equally excited about the volume and diversity of names in this year’s publisher class. This includes some of the world’s biggest news sites like NBC News, Vice, New York Post, and HuffPost — as well as leading lifestyle sites like Yahoo! Lifestyle and Bossip. Additionally, new partners like The Kim Komando Show, The Christian Post, and The Big Think represent our foray into more niche enthusiast verticals.

2019 also marked a groundbreaking year in our on-air TV media partnerships. We partnered with several online destinations for network TV shows like Good Morning America and Steve Harvey as well as integrating with live on-air segments on shows including The Wendy Williams Show and The Kelly Clarkson Show.

Our CEO and Founder Josh Payne said it best when he noted, “Our platform is designed to serve any type of content creator or media company, no matter the demographic, audience size, content vertical, medium — the list goes on. We continue to work on new features, like publisher-branded merchandise and custom shop interfaces, as well as diversifying our product assortment, to make this a reality. The past decade has brought immense challenges to all types of publishers, and we look forward to being an even stronger partner and advocate for the industry in the next decade.”

If you’re managing a blog, forum, website, TV show, or social media presence and are looking to grow your revenue in 2020, we want to hear from you

StackCommerce Partners Finished 2019 With Record Breaking Holiday Sales

StackCommerce Partners Finished 2019 With Record Breaking Holiday Sales

We’re thrilled to share that 2019 marked another record breaking holiday sales season for StackCommerce publisher and merchant partners. With Thanksgiving arriving later this year, the holiday shopping season was cut short, elevating the importance of the biggest shopping weekend of the year even further.


Our team worked diligently to arm our partners with robust performance marketing strategies, and the results speak for themselves. With Cyber Monday falling in December this year, the festive month marked StackCommerce’s highest sales month of all time — a 27.9% increase compared to last year, formerly our top grossing month. Read on for more big wins and learnings across our network:

Cyber Monday Beat Out Black Friday (Again!)

According to Salesforce, 2019’s Black Friday was the biggest digital shopping day of the year for the third year in a row, beating out Cyber Monday sales by a whopping $10 billion. At StackCommerce, not only were our partners able to see 46% year-over-year Black Friday growth, they were also able to successfully monetize through the weekend, marking our biggest Cyber Monday ever. In fact, StackCommerce’s partner sales surged on Cyber Monday beating out Black Friday by 84%.

Comparing our growth to the reported 15% gain in global online sales during the holiday weekend, it’s clear that the combination of content and commerce is especially impactful when it comes to driving commerce traffic and conversions during the holiday period. 

TV Proved a Winning Channel for Holiday Shopping

This holiday season, we also invested in broadcast television partnerships showcasing a handful of our merchant partners on nationally broadcasted segments. As customers tuned into their favorite TV shows for last minute holiday guidance, these segments led to the biggest sales day in StackCommerce history. We’re excited to continue to explore alternative media, influencer, and podcast partnerships in 2020, offering our merchant partners a rare opportunity for unique exposure and sales.

New Marketing Channels Soared

Web push notifications in particular resonated with consumers during the busy shopping season, delivering exclusive coupon codes and sale information directly to their phones. Furthermore, our web push notification audience grew by 45% in the last five weeks of the year alone, a sign of the momentum behind these new channels and potential for 2020 and beyond.


Our performance marketing team introduced three new personalized marketing channels in 2019: web browser push notifications, SMS text messages, and Facebook Messenger. 

Product Recommendation AI and Roundup Articles Provided Convenience to Shoppers

It’s no secret that AI personalization is key to the future of e-commerce, and the results from the busiest shopping week of the year agree. In fact, shoppers were 12% more likely to purchase when viewing an AI-recommended item. These tools, which are built-in to both the StackCommerce shop product and marketing emails, certainly contributed to the 2019 holiday success for all partners. 

In addition, roundup, guide, and listicle style articles proved to be an effective tool for adding convenience to the holiday shopping experience by providing product recommendations and gifting inspiration. Roundup articles across our network drove 30% higher sales on average than single product articles throughout the holiday season. 

Looking Forward to the 2020 Holiday Season

We’re eager to continue building these tools and are excited to release a slew of customer experience features throughout 2020. Cheers to another record-breaking year and a huge thank you to our fantastic network of partners!

StackCommerce Wins Digiday Technology Award for Best E-Commerce for Content Platform

StackCommerce Wins Digiday Technology Award for Best E-Commerce for Content Platform

We’re thrilled to announce that after being named a finalist for the Digiday Technology Awards, StackCommerce was chosen as a winner for Best E-Commerce for Content Platform.

The Digiday Technology Awards are especially meaningful to us, as they recognize “technology modernizing media and marketing” — a mission we pursue as a team every day. Most importantly, this award speaks to the way in which we’ve helped key publisher and media companies drive significant revenue and engagement through e-commerce.

Our commerce and content platform is unique to the industry, and all-encompassing for publishers looking to supplement their current commerce efforts or start something completely new. In short, we create and operate white-labeled e-commerce marketplaces that live as an extension of publisher sites. 

But they aren’t *just* marketplaces. Our full e-commerce solutions include shop UI, product sourcing, merchandising, logistics, creative, customer service, and more. 

Publishers also gain access to custom commerce content written by our Brand Studio team, which leads to purchases in the hosted white-labeled shops. But it’s about more than just a single purchase. We help publishers establish a long-term commerce relationship with their users, bolstered by targeted re-marketing efforts. Learn more by clicking here.

This is our second time as a finalist for a Digiday award, previously recognized for top eCommerce Strategy at the Digiday Publishing Awards, and our first time chosen as a winner. 

We wouldn’t be here without our creator community of publishers and brands — and nothing makes us more proud than hearing of their experiences. Here are some highlights from our top partners:

“StackCommerce is a great revenue partner for us. From their quality content and product selection to their super responsive team members, working with them is a seamless and enjoyable process.” Amy Schellenbaum, Online Director of Popular Science at Bonnier Corp “StackCommerce’s Brand Studio consistently delivers quality, well-written content that speaks directly to our readers. Their full-service content solution lessens the time and manpower typically required by a commerce program, and allows us to focus our team’s efforts elsewhere.” Justin Wohl, Director of Operations at Salon.com “StackCommerce’s Brand Studio delivers consistently high quality content that both fits our editorial voice and drives meaningful revenue.” Baybars Umur, Head of Sales + Marketing at Interesting Engineering

“Rosetta Stone has partnered with Stack Commerce since 2016 on a regular basis.  We have enjoyed some spectacular results as well as seen some some “test and learn” opportunities.  We continue to work together to build promotional opportunities that work for both of us. Thanks for the business!” Andy Mead, BD Director at Rosetta Stone “We work with about a dozen partners, and Stack is our favorite! Perhaps more than any other partner, Stack lives up to that term: engages with us on a constant basis, listens to us and talks to us, helps with content ideation, getting a feel for audience tastes, and also gets us great exposure. It’s an absolute pleasure working with Stack!” Janani Ravi of Loony Corn “We are thrilled about our partnership with StackCommerce. It brought us an additional unexpectedly high revenue that revealed a new market vision for us and opened new horizons for development.” Vasiliy Ivanov, CEO at KeepSolid “StackCommerce has been an integral part of our distribution and PR strategy for Aura. Not only do they make it easy to get the word out, but they also provide a great revenue stream with minimal effort on our end.” Daniel Lee, Aura Health “StackCommerce has not only helped us to sell a lot of our Infinity Blankets, but more importantly raise awareness for the Yaasa brand. We have had many people ask for the product even months after the deal launched on Stack Commerce and continue to do so. Doing business with StackCommerce is easy and straightforward and I really enjoy the can-do mentality. We are looking forward to many more events with Stack this year.” Johannes Sauer, CEO at Yaasa Studios “When we started exploring partnering opportunities with StackCommerce in early 2016, we were skeptical to work with them. The facts and figures they presented to us seemed too good to be true, but we decided to give it a shot. Within two months they not only met the expectations they had set, but they exceeded them! More than 2 years later, our synergistic relationship is stronger than ever.” Jan of iCollege
Top 10 Stack Highlights of 2018

Top 10 Stack Highlights of 2018

Before we know it, we’ll be preparing for Black Friday and lamenting about how fast it all goes — so it’s best we take a moment to marvel at a successful 2018 before it’s too late. Here are ten top highlights worth a second look.

We Grew

As our business grew, so did our team. We onboarded 16 new employees in 2018, including a VP of Engineering, VP of Sales, designers, commerce writers, and much more. As always, a recruiter’s job is never done. Check out our current openings if you’re interested in joining our amazing team in 2019.

We Built

Our weekly meme-filled product release emails are a highlight in themselves, but the results of the 60+ updates are even more impressive. Some standout releases from our Product and Engineering teams include:

Subscription Commerce: We’re always looking for new, creative ways to increase revenue for our partners. One of the biggest challenges of native commerce is getting a reader to purchase more than once. That’s why we’ve been zeroing in on elevating the lifetime value of each customer via subscription commerce. We first launched this new application as Skillwise Pro, a build-your-own eLearning course bundle monthly subscription. Next, we expanded subscription commerce to our Shops platform in order to allow publishers to turn one-time purchasers into recurring revenue. We’re excited to continue to build on this technical infrastructure in 2019 to offer partners even more ways to retain and nourish customer relationships.

GDPR & Fraud: These key updates were crucial to our overall customer experience and something near and dear to our mission: digital security. Our GDPR updates allow us to protect the digital privacy of all our customers, an issue of growing importance in today’s climate. We also released new fraud-fighting technology to protect against fraudulent purchases and activity on behalf of our entire network.

We Gathered

We held our second annual publisher round table event in New York, bringing together a panel of voices from a wide variety of top publishers, including: CNN, Gizmodo Media Group, Hearst Digital Media, and NBCUniversal. We were honored to have Digiday writer and publisher commerce expert Max Willens lead us in an inspiring night of conversation. We’re already looking forward to holding this event again next year!

We Partied

We work hard, we play hard — and 2018 was no exception. Our annual cruise to Mexico was a hit as always, and a fantastic opportunity for our team to unwind and connect outside of the daily grind. Later in the year, we gathered with family, friends, and partners to celebrate Stack’s seventh birthday with tacos and tequila. It’s one of our favorite traditions and the perfect time to reflect on how far we’ve come over the years. We finished the year off with a company-sponsored white elephant and our annual holiday bash!

We Expanded

With more faces around the office—and more desks to match—we officially took over the next-door office, nearly doubling our space. We’re thrilled to now have an expanded office space and still enjoy our amazing location along the Venice boardwalk.

We Won

This year, we were proud to be recognized by Comparably for our top performing company culture. We were awarded in multiple categories, including: Perks & Benefits, Best Company (Los Angeles), Best CEO (Los Angeles), Best CEO for Women and Diversity (Los Angeles), and Professional Development. We were especially proud of our CEO and Founder, Josh, who was a finalist for the Ernst & Young Entrepreneur of the Year award here in Los Angeles.

We Learned

We heard our publishers, vendors, and customers, and worked on solutions to better address their needs. We have a multitude of exciting projects in the works, including: premium customer support that offers additional VIP treatment, a warranty program to better assure customers of product quality, faster shipping options, and more. We’re making bold business decisions to further the success and satisfaction of our entire network.

We Wrote

Our Brand Studio team produced 11,000 articles in 2018 to support the commerce efforts of our publisher partners. Connecting customers with brands via quality content is our bread and butter, and we’re excited to watch our Brand Studio continue to be a pioneer in the world of commerce content in 2019.

We Launched

2018 marked the official launch of StackMedia, the performance media branch of StackCommerce. We brought on Natalie Tarpinian as our new Vice President of Sales to spearhead these efforts, as we looked to round out our monetization toolkit by offering guaranteed premium content placements that drive users directly to brand sites rather than Shops. Launch partners included Microsoft, Snap, HelloSign, Monday.com, Vincero, Arcadia Power, Helix, and dozens more.

We Did It Together

We wouldn’t be here without our partnerships. This year, we partnered with 270 new brands and 50 new publishers and celebrated $100 million in payouts to our creator community. 2019 will continue to be about growing and serving our native commerce network — will you join us?!

 

We’re Celebrating $100 Million In Payouts to Our Creator Community

We’re Celebrating $100 Million In Payouts to Our Creator Community

We’re thrilled to announce today that we’ve reached a financial milestone of $100 million in total payouts to our creator network of publishers and brands! From the beginning, our creator network has been our foundation and driving force, and we couldn’t be more thrilled to reach this pivotal milestone.

Back in 2011, we got our start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content. Since then, we’ve expanded into the men’s lifestyle vertical, partnering with online content creators like theCHIVE and AskMen and connecting them with awesome up-and-coming lifestyle brands including new-to-market Kickstarter successes like Bomber Barrel and Illumibowl. Today, our brand ecosystem includes over 2,500 product creators big and small including household names like Rosetta Stone, Audible, Grammarly, and Hulu. This milestone is a testament to their innovation, creativity, and strong partnerships.

Since then, we’ve entered the women’s lifestyle space in 2017 with the acquisition of Joyus, and more recently, the news vertical. Today, we work with over 750 diverse bloggers, online media publishers, and linear television producers, including CBS Interactive, Vox Media, Mashable, Gizmodo Media, TechCrunch, Tegna, Aol, Scripps, The Daily Beast and others.

Our CEO and Founder Josh Payne put it best when he noted, “I couldn’t think of a more important landmark as we celebrate our seventh birthday as a company. Our mission is about serving the world’s creators, whether it be journalists creating content, brands creating products, software developers creating apps, or instructors creating online courses to share with the world. Our vision is that StackCommerce not only helps creators financially today, but fuels them to continue to innovate and grow for years to come.”

Looking forward, we’re excited to serve our creators in fresh, innovative ways, including through our recent launch of StackMedia. Our new performance-based native advertising arm leverages network data and partnerships to drive consumers directly to brands’ websites, rather than into publisher shops. We’re thrilled to announce an amazing list of launch partners, including Microsoft, Snap, HelloSign, Monday.com, Vincero, Arcadia Power, Helix, and dozens more. This new division truly rounds out our monetization toolkit, furthering our mission of serving content and product creators.