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Author: Katy Logan

StackCommerce Hack Day Spring 2017

StackCommerce Hack Day Spring 2017

As company traditions go, Hack Day is one of the most beloved events of the year here at StackCommerce. Last week, for the sixth time, we left our daily tasks behind, turned off (or down) our inboxes, loaded up on company-provided grub, and spent the day thinking big and thinking boldly about native commerce.

As with any startup, innovation is our bread-and-butter, and Hack Day is the perfect day to remind ourselves that no idea is too out-of-the-box if it helps our publishers and brands in new and exciting ways. Read on to explore this year’s highlights and look out for some of these features coming to fruition in the coming months (if they haven’t already)!

#1 All-About-The-Customer Hack

What happens when members of our supply chain, design, and customer support teams get together? They develop amazingly thoughtful ways to turn around less than ideal customer experiences. Operation ‘Customer Win-Back’ includes fun incentives like surprise gifts and special (free) e-learning bundles designed to soothe the frustration of unavoidable shipping delays and product issues. Because as we say: happy customers, happy Stack.

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#2 ‘Your Wish Is Our Command’ Sales Hack

At StackCommerce, curation is king. We excel at matching our publisher partners with products that their readers will actually like. But in typical Stack fashion, we believe we can always do better. Some of our rockstar Sales reps came together and built a system that would tell them exactly what products our partner audiences are talking about. By swiftly scanning the comments sections and most-viewed articles, we can better serve our partners with great deals on extremely relevant products.

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#3 Efficiency Hack

One unique aspect of working with StackCommerce is our ability to enhance our partners’ earnings with paid advertising. Known as Amplify and Momentum, these programs help our publishers and brands capitalize on high-converting commerce posts and videos with strategic spend and top-notch management. Together, the best minds in marketing, business development, and data science were able to hack together a tool that sets up paid campaigns faster than ever. Efficiency for us equals more money for our partners. Win, win.

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#4 Storytelling-in-Action: Hack Day Winner!

Let’s face it. Facebook is the new front door to the internet and this fact has huge ramifications for online publishers and advertisers. Native Social Video is a new product at StackCommerce and allows our publisher partners to use Facebook video to generate incremental revenue streams outside of homepage traffic. This year’s Hack Day winner spent the day simplifying the video request process and recruiting the best social video editing talent in the game. The future is video, and this year’s Hack Day echoed that sentiment loud and clear.

Case Story: Rosetta Stone Tackles A New Market with Native Commerce

Case Story: Rosetta Stone Tackles A New Market with Native Commerce

Native commerce offers brands of all sizes an amazing opportunity to grow revenues, enter new markets, and of course, gain invaluable brand equity. Although we often tout the success of niche brands working with our platform, we’ve also seen first-hand the significant role native commerce can play for large national brands like Rosetta Stone. Today, we’re here to share that story.

You’re most likely no stranger to the fact that Rosetta Stone is a household name when it comes to learning new languages in the digital age. But long before the mobile revolution, Rosetta Stone got its start selling CD-ROM software. Eager wanderlusts and budding linguists alike dove into hours of innovative learning lessons that looked unlike any high school Spanish class, and Rosetta Stone quickly became America’s leading language learning software.

The Digital Age Challenge  

As technology quickly evolved, once cutting-edge CD-ROMs became less and less relevant and Rosetta Stone adapted by offering its digital experience via the cloud. As with any drastic product change, this posed the massive challenge of getting their message out to a totally new, younger, and mobile-centric audience. And with shipping challenges eliminated, there was a fantastic opportunity to break into the international market.

Rosetta Stone partnered with StackCommerce with hopes of tackling these challenges through exposure across our vast publisher network. The first step was constructing a robust marketing strategy that spoke to both Rosetta Stone’s core brand message and the wide array of publisher audiences that would be engaging with the content.

By taking into account demographic, interests, and price point, StackCommerce targeted readers who would connect to the Rosetta Stone story, but may not have fit the profile of the typical Rosetta Stone customer.

The Power of Native Commerce Distribution

From Boing Boing to The Daily Dot to Gothamist, publishers from across the network posted a total of over 65 pieces of written native content based around Rosetta Stone, allowing them to successfully reach their targeted demographics in a natural way. Apart from the obvious brand exposure element, the campaign resulted in over 1,200 units sold and 96,000 sessions on their deal page across over 175 white-labeled publisher shops.

“We are delighted to be partnering with StackCommerce as they’ve been able to successfully help us reach a totally different customer, one who might not have looked for us in our traditional channels. The opportunities with StackCommerce not only helped us enter new markets, but enter new markets faster,” noted Mike Fishaw, North American Director of Sales.

For national brands like Rosetta Stone, the native commerce model aligns perfectly with lofty expansion goals and product launches — proving that sometimes impressive gains come from looking outside the comfort zone of traditional marketing channels. Sharing authentic, engaging brand content across publishers that people know and trust is a great place to start.

Introducing Native Social Video for Monetizing Your Social Channels

Introducing Native Social Video for Monetizing Your Social Channels

In today’s digital world, monetizing your audience takes more than focusing on the readers that hit your homepage. With more and more publisher traffic originating from social media sites like Facebook, there’s a clear need for fresh, innovative strategies. That’s why we’re excited to announce our Native Social Video offering, which allows our publisher partners to utilize social media traffic to build a new, video-based revenue stream.

During its first few months in beta, Native Social Video content generated over 100 million views, 500,000 shares, 400,000  likes, and more than $1M in gross sales — clear signs that there is high demand for snackable videos featuring engaging products.

By creating these videos at scale, we’ve successfully helped partners with large Facebook followings that historically struggled to directly monetize their rapidly growing social audiences. By utilizing our platform in addition to their own audience insights to drive on-site impressions and purchases via social video, Native Social Video’s launch partners have seen video commerce increase their total commerce-related revenue over 20%. Users have purchased over 30,000 products as direct result.

“Fresh monetization solutions are critical for the future of publishing, and digital publishers need to be open to utilizing e-commerce in completely new ways” said Ben Gafni, VP of Business Development. “Driving revenue through social commerce — in particular, the way we’re doing so through video — is poised to be a huge trend for publishers in 2017. By creating engaging product videos specifically for social, we’re helping publishers to monetize an increasingly mobile, and ad-averse, readership.”

We’re rapidly rolling out social video commerce across our network. To read more, see our official press release.

StackCommerce CEO Josh Payne Named Semifinalist for EY 2017 Entrepreneur of the Year

StackCommerce CEO Josh Payne Named Semifinalist for EY 2017 Entrepreneur of the Year

We couldn’t be happier to announce that our Founder and CEO, Josh Payne, was named a semifinalist in the Entrepreneur Of The Year 2017 Greater Los Angeles Awards program. Over the past 30 years, this award has been recognizing extraordinary success in areas like financial performance, innovation, and commitment to the community. This prestigious business award has previously recognized leaders like Howard Schultz of Starbucks Coffee Company, Pierre Omidyar of eBay, Inc.,and Jeff Weiner of LinkedIn Corporation.

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“It’s a privilege to be considered for this award alongside some of the most inspiring entrepreneurs in the Los Angeles area. I’m humbled by the nomination and grateful for the opportunity to lead and grow my amazing team at StackCommerce every day. I’m incredibly proud of everything we’ve accomplished over the past five years on behalf of publishers and brands around the globe, and thrilled to represent our exceptional company,” noted Josh.

The Greater Los Angeles award recipients will be announced at a black‐tie gala held on June 15 at the Beverly Hilton hotel.

Visit the EY Entrepreneur of the Year website for more information and follow us on Twitter @StackCommerce for updates on Josh’s journey!

Stack Chat: CEO Josh Payne Talks Native Commerce on The Makegood

Stack Chat: CEO Josh Payne Talks Native Commerce on The Makegood

We’re thrilled to be included in The Makegood’s ‘People of Ad Tech’ series! In this segment, our CEO and founder Josh Payne explained the importance of ‘native’ as an essential component of the modern digital publisher’s monetization toolkit. Check out the full interview below:

People of Ad Tech: StackCommerce CEO Josh Payne from Tom Hespos on Vimeo.

StackCommerce Monthly Update: January 2017

StackCommerce Monthly Update: January 2017

There’s no question that 2016 was a great year at StackCommerce. We’ve gone from pioneers, forging a new path for publishers and brands in native commerce, to key players in an established and growing monetization category.

Over the past year, we’ve empowered brands of all sizes to expand their reach, enter new markets, and surpass their revenue goals. Collectively, our brand partners sold over 870,000 units and were featured in over 6,000 pieces of editorial across the web.

Our network of publisher partners saw 41% year over year growth in 2016, earning higher earnings from native commerce than ever before. And we were thrilled to have welcomed over 1.1 million new users to our community in the past year alone.

So what does 2017 have in store? We’re only 13 days into the new year and already making huge strides towards our aggressive goals. Here’s what we’ve been up to:

Introducing….Apple Pay

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It’s been 6 weeks since we enabled Apple Pay on the StackCommerce network, and the results have surpassed expectations. We’re committed to providing our partners with the latest e-commerce technologies, and Apple Pay was high on our list of priorities. So far…

– 10% of all iOS users pay with Apple Pay

– 5,000+ total transactions executed with Apple Pay

Just Launched: Loyalty Program

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One of our primary goals for 2017 is to increase AOV (average order value) for all publisher partners. Our brand new Loyalty Program was created and deployed with exactly that in mind.

By incentivizing customers to spend more by offering credit back in return, we’re working to not only increase AOV, but improve the likelihood of return purchases. One of the advantages of native commerce is that it enables publishers to gain the lifetime value of a customer, and the Loyalty Program is one more way in which we’re helping publishers do just that.

We’re Growing: Support Team!

With more and more users joining our community daily, we’re investing even further in the care of our customers. That’s why over the past month, we’ve added 6 more members to our Support Hero team. Our customers are already reaping the benefits with faster response times, streamlined resolutions, and higher overall satisfaction ratings.

We’re committed to the continued improvement of our support efforts in 2017, as we strive to make sure every purchaser across our network is left with a positive experience.