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Category: Social Media

Introducing Native Social Video for Monetizing Your Social Channels

Introducing Native Social Video for Monetizing Your Social Channels

In today’s digital world, monetizing your audience takes more than focusing on the readers that hit your homepage. With more and more publisher traffic originating from social media sites like Facebook, there’s a clear need for fresh, innovative strategies. That’s why we’re excited to announce our Native Social Video offering, which allows our publisher partners to utilize social media traffic to build a new, video-based revenue stream. During its first few months in beta, Native Social Video content generated over…

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How to Hit a Bullseye with Your Marketing Strategy

How to Hit a Bullseye with Your Marketing Strategy

It’s a tough job getting marketing efforts rolling, and even tougher trying to scale them. While it’s great to build your brand through snappy messaging and eye-catching creative (and you do NEED those things), it’s not always what grows your revenue and bottom line. At StackCommerce, each new publisher and new brand we work with is a fresh marketing challenge. Ultimately, we’ve learned that rapidly testing and deploying new marketing channels – and then wrapping them up into a cohesive story…

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Social Commerce: 3 Essential Ingredients for Selling on Social Media

Social Commerce: 3 Essential Ingredients for Selling on Social Media

Social media is everywhere. It may have started as a way to connect people, but it’s evolved into so much more. It’s quickly become an undeniable cornerstone of commerce. You don’t think so? Think again. Celebrities are selling Facebook posts on a per click basis, viral videos usually feature some sort of product placement, and let’s not even get started on the web arbitrage model. But how can you effectively incorporate commerce into your social media strategy without turning off…

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Why Social Media Can’t Save You (But Your Brand Needs It)

Why Social Media Can’t Save You (But Your Brand Needs It)

Data rules the day. Facebook and Google are thriving, because they study the habits and preferences of their users and play directly to them with advertisements. Do you follow the transaction trail your customer leaves, with direct email offers within their buying ecosystem? Data analysis and specialized customer service are absolutely everything in a world where commercial access is now ubiquitous in the developed world. How thick of a security buffer are your Facebook followers or YouTube views? Slippery statistics…

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B2B Podcasting Tips: Why Its Important, How To Get Started

B2B Podcasting Tips: Why Its Important, How To Get Started

Have you started a podcast yet? If not, you’re potentially missing out on a direct connection to customers and prospective clients, as the number of monthly podcast listeners has tripled in five years to 75 million. Podcasting has yet to reach its zenith, with new shows and topics cropping up by the day as brands and publishers realize the value of a direct voice of authority and authenticity in a world of hype-driven advertising. Millions in the daily commute grind…

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Amazon Prime Day: 3 E-Commerce Lessons Learned

Amazon Prime Day: 3 E-Commerce Lessons Learned

This year, July 15 saw the birth of a brand-new holiday: Amazon Prime Day. The day-long discount event on America’s biggest online retailer was organized as a celebration of the company’s 20th birthday, an unprecedented milestone in the E-Commerce world. Open only to Amazon Prime members, the company offered free trials of its premium-tier service as it promised a bigger, better sale than Black Friday. The sale was rolled out in a run of flash sales throughout the day, with new “Lightning Deals” going live…

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