Browsed by
Category: Social Media

Apple Music’s Flawed Flight: Burning Social Capital of a Prime Brand

Apple Music’s Flawed Flight: Burning Social Capital of a Prime Brand

We all want something to believe in, a secure standard to set our coordinates by in this ocean of digital chaos. Tech ultragiant Apple has served as a pillar of such standard and security for many years, building a $700 billion empire and a new age of digital culture through an ever-widening spectrum of devices, and an intuitive constellation of accessibility & usability. But now, with the breathlessly-hyped but deeply flawed launch of Apple Music as part of iOS 8.4…

Read More Read More

Snapchat Marketing: How Brands Are Succeeding

Snapchat Marketing: How Brands Are Succeeding

Without the benefit of a physical retail store, the rapidly-evolving world of social media is a vital tool for E-Commerce companies. Utilizing mobile photo app sensation Snapchat as a marketing strategy is relatively new, but a number of companies are engaging readers with unique content – and seeing tremendously good results as the app has exploded in popularity. With Snapchat’s recent $16 billion valuation, it’s been clear that the platform has moved far beyond its former persona as an outlet for self-destructing risqué…

Read More Read More

4 Useful (and Free) Tools for Automating Content Distribution

4 Useful (and Free) Tools for Automating Content Distribution

You’re almost done. The i’s have been dotted, the t’s have been crossed…your article is now published. Time to get it posted on social networks…lots of them. Ugh. Syndicating your content across the social web can be a monotonous chore, but there are a handful of tools (that start out free!) that you can use to quickly distribute your content across many channels instead of logging into one service after another to post.   Onlywire Onlywire allows you to push your…

Read More Read More

Beyond Clickbait: How to Consistently Drive Traffic with Eye-catching, Non-Gimmicky Headlines

Beyond Clickbait: How to Consistently Drive Traffic with Eye-catching, Non-Gimmicky Headlines

Clickbait — we’ve all heard of it, we all know it when we see it (and, let’s be honest, still click on some of it), and we’ve all probably used it at least once. Clickbait, featuring headlines or descriptors like “You won’t believe what this teenage girl said to her teacher” or “7 Pictures of Celebrity Plastic Surgery Disasters You Absolutely Have to See,” surged in popularity among publishers in the age of social media, and has even formed the foundation of…

Read More Read More

How to Increase Social Sharing of Your Content

How to Increase Social Sharing of Your Content

There’s a very simple truth that guides most marketing efforts: the greater the number of people that see something, the greater the impact it will have. For a publisher, getting your content in front of as many people as possible is critical to increasing traffic and attracting new users. Luckily, social networks like Facebook and Twitter have made it easier than every to get your content in front of as many people as possible. While they offer great ways to distribute content…

Read More Read More