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Category: Case Studies

Case Story: How VPN Unlimited Sold Over 237k VPN Subscriptions

Case Story: How VPN Unlimited Sold Over 237k VPN Subscriptions

Marketing a VPN (Virtual Private Network) is no cakewalk in 2018 — but imagine the task at hand four years ago when VPNs were a foreign concept to most. A secret server that takes your invisible data and does what exactly? Where would you find the right audience? How would you even begin to explain such a complex subject within the confines of a simple ad unit? This dilemma is what sparked the partnership between KeepSolid (and their product, VPN…

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Case Story: Rosetta Stone Tackles A New Market with Native Commerce

Case Story: Rosetta Stone Tackles A New Market with Native Commerce

Native commerce offers brands of all sizes an amazing opportunity to grow revenues, enter new markets, and of course, gain invaluable brand equity. Although we often tout the success of niche brands working with our platform, we’ve also seen first-hand the significant role native commerce can play for large national brands like Rosetta Stone. Today, we’re here to share that story. You’re most likely no stranger to the fact that Rosetta Stone is a household name when it comes to…

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3 Ways for Brands to Get the Most Out of Native Commerce

3 Ways for Brands to Get the Most Out of Native Commerce

The elusive black box of marketing plagues brands of all shapes and sizes. No one enjoys spending money on advertising and customer acquisition without knowing the ROI ahead of time. Yet, many agencies require steep introduction fees to establish relationships. That’s what makes working with StackCommerce so unique. Whether your brand is new-to-market or well-established, you’ll have your choice of multiple pay-for-play solutions for customer acquisition, brand awareness, and revenue growth without paying upfront fees. Here are some of the…

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Amazon and the ‘Company Culture’ Controversy: Why it Matters to Startups

Amazon and the ‘Company Culture’ Controversy: Why it Matters to Startups

Last week’s New York Times article about Amazon’s cutthroat company culture has sparked a wildfire of debate over just exactly what 2015’s biggest corporate buzz-term consists of. As the discussion expands to the impact of company culture on employees and the businesses they populate on the whole, renewed attention is being drawn to perhaps the most grueling and demanding professional climate of all: the startup world. Amazon founder & CEO Jeff Bezos is the fifth-richest man in the world. His methodology in getting very…

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E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk

E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk

Anyone caught in the pre-millennial pop culture current will easily recall Pepsi’s 1992 Super Bowl commercial, in which Cindy Crawford climbs out of a Lamborghini in a pair of daisy dukes, heads to a soda machine and pulls out the world’s first look at the hotly-anticipated new Pepsi can. The moment was iconic: the most adored model in the world, drinking a Pepsi from a newly designed futuristic-looking can as if it were an intensely sensual experience. Pepsi needed an edge…

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Apple Music’s Flawed Flight: Burning Social Capital of a Prime Brand

Apple Music’s Flawed Flight: Burning Social Capital of a Prime Brand

We all want something to believe in, a secure standard to set our coordinates by in this ocean of digital chaos. Tech ultragiant Apple has served as a pillar of such standard and security for many years, building a $700 billion empire and a new age of digital culture through an ever-widening spectrum of devices, and an intuitive constellation of accessibility & usability. But now, with the breathlessly-hyped but deeply flawed launch of Apple Music as part of iOS 8.4…

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