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Category: Content Monetization

DIGITAL NATIVES: HOW GEN Z IS SHAPING THE FUTURE OF NATIVE COMMERCE

DIGITAL NATIVES: HOW GEN Z IS SHAPING THE FUTURE OF NATIVE COMMERCE

The CEO of an analytics firm once went on the record to declare that Generation Z “will be the most sophisticated consumers in the history of consumerism.” That might shock a lot of brands, as Gen Z — that is, the post-Millennial demographic born after 1997 — is perhaps most widely known as a bunch of detached, distracted screen junkies who recently decided it was cool to eat Tide Pods ironically. Unlike their predecessors, Gen Z has had a lifelong…

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StackCommerce Hosts 2nd Annual Publisher Commerce Event

StackCommerce Hosts 2nd Annual Publisher Commerce Event

A major company highlight of 2018 was StackCommerce’s 2nd Annual Publisher Commerce Roundtable, an event that brought together an inspiring group of leaders in the publisher commerce space. Despite it being a rainy November evening in New York City, the energetic group gathered to mingle, discuss the latest trends, and share ideas around the future of the industry. As we saw commerce monetization shift from small side project to core revenue stream, we also became aware of an increased demand…

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We’re Celebrating $100 Million In Payouts to Our Creator Community

We’re Celebrating $100 Million In Payouts to Our Creator Community

We’re thrilled to announce today that we’ve reached a financial milestone of $100 million in total payouts to our creator network of publishers and brands! From the beginning, our creator network has been our foundation and driving force, and we couldn’t be more thrilled to reach this pivotal milestone. Back in 2011, we got our start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content. Since then, we’ve expanded into the men’s…

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How to Maximize Revenue with StackMedia

How to Maximize Revenue with StackMedia

You have the perfect piece of content that speaks passionately to your readers. You add some amazing eye candy: lifestyle shots, an infographic, and a can’t-miss CTA button. You post to your homepage. And…crickets. Even with an incredibly engaging article, you won’t generate a dollar in revenue if nobody sees it. These top tips and tricks, based on network-wide performance data, will help you maximize the success of your campaign using marketing tools already at your fingertips. Let’s make the…

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Introducing Brand Studio: Native Commerce Content Creation at Scale

Introducing Brand Studio: Native Commerce Content Creation at Scale

We’re proud to announce the launch of our in-house Brand Studio, the only fully-outsourced commerce content creation service on the market! We’ve worked with hundreds of publishers and media companies over the years, and found one universal challenge across the board: lack of editorial resources. Yes, great writers and editors don’t grow on trees (and aren’t free). And while more and more publishers are finding groundbreaking success with native commerce, they continue to struggle when it comes to devoting editorial…

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How to Create Compelling Commerce Content for Mother’s Day (No Matter Your Audience)

How to Create Compelling Commerce Content for Mother’s Day (No Matter Your Audience)

Mother’s Day is around the corner, which means shoppers are scrambling to not disappoint come May 14th. Whether you write commerce content for a tech publication or a female lifestyle blog, you should be using the holiday as an opportunity to cash in with native commerce. Afterall, tech enthusiasts need to shop for Mother’s Day, too. So why not shop on the sites they read every day? Plus, Mother’s Day is the third largest retail holiday in the US, and…

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