DIGITAL NATIVES: HOW GEN Z IS SHAPING THE FUTURE OF NATIVE COMMERCE
The CEO of an analytics firm once went on the record to declare that Generation Z “will be the most sophisticated consumers in the history of consumerism.” That might shock a lot of brands, as Gen Z — that is, the post-Millennial demographic born after 1997 — is perhaps most widely known as a bunch of detached, distracted screen junkies who recently decided it was cool to eat Tide Pods ironically. Unlike their predecessors, Gen Z has had a lifelong…