We’re thrilled to publicly announce our acquisition of Joyus, the first premium online video product discovery and shopping experience for women. We couldn’t be more excited to bring our native commerce solution to publishers in the women’s vertical, and the addition of Joyus will play a significant role in these efforts.
Founded in 2011, San Francisco-based Joyus created the first video-based shopping network serving consumers, publishers and brands across the fashion, beauty, home and health verticals. For years, we’ve been big fans of Joyus and its many achievements: over 500 brands featured on its platform, a reach of over 100m monthly users, and a patented shoppable video technology, to name a few.
The acquisition of Joyus allows us to immediately deliver curated and content rich shopping experiences tailored specifically to women—and we can’t wait to get started. Look out for the relaunch of Joyus in the coming weeks!