There’s no question that 2016 was a great year at StackCommerce. We’ve gone from pioneers, forging a new path for publishers and brands in native commerce, to key players in an established and growing monetization category.
Over the past year, we’ve empowered brands of all sizes to expand their reach, enter new markets, and surpass their revenue goals. Collectively, our brand partners sold over 870,000 units and were featured in over 6,000 pieces of editorial across the web.
Our network of publisher partners saw 41% year over year growth in 2016, earning higher earnings from native commerce than ever before. And we were thrilled to have welcomed over 1.1 million new users to our community in the past year alone.
So what does 2017 have in store? We’re only 13 days into the new year and already making huge strides towards our aggressive goals. Here’s what we’ve been up to:
It’s been 6 weeks since we enabled Apple Pay on the StackCommerce network, and the results have surpassed expectations. We’re committed to providing our partners with the latest e-commerce technologies, and Apple Pay was high on our list of priorities. So far…
– 10% of all iOS users pay with Apple Pay
– 5,000+ total transactions executed with Apple Pay
Just Launched: Loyalty Program
One of our primary goals for 2017 is to increase AOV (average order value) for all publisher partners. Our brand new Loyalty Program was created and deployed with exactly that in mind.
By incentivizing customers to spend more by offering credit back in return, we’re working to not only increase AOV, but improve the likelihood of return purchases. One of the advantages of native commerce is that it enables publishers to gain the lifetime value of a customer, and the Loyalty Program is one more way in which we’re helping publishers do just that.
We’re Growing: Support Team!
With more and more users joining our community daily, we’re investing even further in the care of our customers. That’s why over the past month, we’ve added 6 more members to our Support Hero team. Our customers are already reaping the benefits with faster response times, streamlined resolutions, and higher overall satisfaction ratings.
We’re committed to the continued improvement of our support efforts in 2017, as we strive to make sure every purchaser across our network is left with a positive experience.