Every brand wants more customers. More sales. More brand recognition.
If your brand is currently running a promotion with StackCommerce, congratulations! You’re already ahead of the game. But as you battle to stand out amongst the Amazons of the world, there’s never too much you can do to increase brand awareness and boost your acquisition efforts. So whether you’re already working with StackCommerce or just looking for new ways to grow your content marketing efforts, here are five tried-and-true methods that have proven successful across our network.
Price Drop When Possible
It may seem obvious, but pricing is one of the most dangerous weapons you have when it comes to securing content placement across influential publishers. An example:
Say you own a brand of luxury watches and you just saw enormous success from an article posted on The Daily Beast. Although you’re still enjoying the longtail effects of acquiring TDB’s highly-engaged readers, traffic to the article has tapered off as the news cycle continues to move.
You ask if The Daily Beast will do a follow-up article.
Not interested — been there, done that.
You pitch a new article that focuses on your fresh line of watches and also promotes a $30 price reduction on the watches in the original article.
Now they’ve got a story — and they’re in.
Duplicate content is highly taboo in the content world, and price reductions help shape a new story worthy of writing and reading. There’s no tool more powerful or more effective in your arsenal than a price reduction — so use it wisely.
Invest In A Custom Email Placement
What’s the simplest way to get your brand in front of a new customer’s eyes? Their inbox, of course. StackCommerce has over 4-million highly-engaged email subscribers, and a custom paid placement is the easiest and fastest way to get a premium placement. With email, your product and brand will immediately reach a considerably larger, more diverse audience than a single editorial post. Chat with your sales representative to secure a spot on the calendar.
Find Your Edge & Tell Your Story
Every product has a story and content marketing is your vehicle for telling it. From your website to email to editorial placements via StackCommerce’s publisher network, make sure you’re sharing your unique story.
Do you have an epic rags-to-riches founder story that’s been totally left out of your featured articles? Is your manufacturing process unique? Are we missing a key use case for your smart gadget?
Make sure to contact our team so we can get it right.
Earn A Fast Shipping Badge
We all know that Amazon sets an unrealistic precedent when it comes to shipping times (although we all admit to using Prime two-day shipping anyway…). But the truth is that customers are becoming accustomed to fast turnaround times, especially due to the pervasive procrastination that plagues us all around gifting-heavy holidays.
Enter: the fast-ship badge.
We built the fast-ship badge to reward brands with rapid turnaround times and alert customers of this significant selling-point. Earn yourself a fast-ship badge and start reaping the benefits.
If you are interested in having the fast-ship badge on your products, reach out to vendortracking@stackcommerce.com for more information on how to earn one!
Improve Your Product Images
Product images are one of the most important marketing tools you have. They make an immediate impact on the potential customer, and bad images can lose them forever. The last thing you want is to waste a premium placement on a top publisher due to low-quality images.
Be sure to consider where your images will end up. If you’re selling a pair of headphones that will be promoted in an article on Mashable, you’ll want a photo of a young person actually wearing the headphones and doing something relatable.
Why?
A photo of the headphones on a white background may make your native article look like an ad — totally defeating the point of your content distribution efforts.
Invest in quality images. It’s worth it.
