StackCommerce Insider

Quick: How long do you think it took your brain to form an opinion about this webpage? If you guessed less than two-tenths of a second, please come collect your prize. That’s according to researchers at the Missouri Institute of Science and Technology, who evaluated users’ rapid-fire first impressions and found that they’re often the determining factors in a site’s overall favorability (or lack thereof). Let’s think about these findings in terms of commerce content. If you want your readers…

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In a perfect world, everyone would love native commerce as much as we do — and for the most part, that’s true. (Just ask our partners!) But occasionally, this increasingly popular approach to content marketing doesn’t work as planned. Think about it: native commerce works because it allows publishers to recommend relevant, niche products to their readers on the comfort of their favorite sites, sans disruptions. This tactic relies heavily upon the idea that a sense of trust has already…

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As Valentine’s Day 2019 approaches, love may be in the air, but so are plenty of questions surrounding your approach to a relevant content marketing strategy. Let’s face it: This is one divisive holiday. Some of us see it as an opportunity to splurge on elaborate romantic gestures for a partner — but plenty others brush it off as a tacky, singlehood-snubbing affair that’s commercialism at its worst. No matter which of those viewpoints you ascribe to, the statistics don’t…

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