StackCommerce Insider

We’re thrilled to announce that after being named a finalist for the Digiday Technology Awards, StackCommerce was chosen as a winner for Best E-Commerce for Content Platform. The Digiday Technology Awards are especially meaningful to us, as they recognize “technology modernizing media and marketing” — a mission we pursue as a team every day. Most importantly, this award speaks to the way in which we’ve helped key publisher and media companies drive significant revenue and engagement through e-commerce. Our commerce…

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In recent years, content marketing has become the go-to strategy for generating a positive ROI. Why? It (usually) requires a modest budget, and yields significant results. But as the sheer volume of online content continues to blow up, businesses are looking for ways to find an edge with their content marketing strategies. Don’t get us wrong: the demand for quality content remains high and the value of a lead primed for a sale insurmountable. But a robust content marketing strategy…

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Quick: How long do you think it took your brain to form an opinion about this webpage? If you guessed less than two-tenths of a second, please come collect your prize. That’s according to researchers at the Missouri Institute of Science and Technology, who evaluated users’ rapid-fire first impressions and found that they’re often the determining factors in a site’s overall favorability (or lack thereof). Let’s think about these findings in terms of commerce content. If you want your readers…

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In a perfect world, everyone would love native commerce as much as we do — and for the most part, that’s true. (Just ask our partners!) But occasionally, this increasingly popular approach to content marketing doesn’t work as planned. Think about it: native commerce works because it allows publishers to recommend relevant, niche products to their readers on the comfort of their favorite sites, sans disruptions. This tactic relies heavily upon the idea that a sense of trust has already…

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We wouldn’t be here without our creator community of publishers and brands — and nothing makes us more proud than hearing of their experiences. Here are some highlights from our top partners: “StackCommerce is a great revenue partner for us. From their quality content and product selection to their super responsive team members, working with them is a seamless and enjoyable process.” Amy Schellenbaum, Online Director of Popular Science at Bonnier Corp “StackCommerce’s Brand Studio consistently delivers quality, well-written content…

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As Valentine’s Day 2019 approaches, love may be in the air, but so are plenty of questions surrounding your approach to a relevant content marketing strategy. Let’s face it: This is one divisive holiday. Some of us see it as an opportunity to splurge on elaborate romantic gestures for a partner — but plenty others brush it off as a tacky, singlehood-snubbing affair that’s commercialism at its worst. No matter which of those viewpoints you ascribe to, the statistics don’t…

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