Like any good Ecommerce platform, we think in terms of funnels. You reach out to your readers with editorial content– what percentage of those readers click through to your store? What percentage of those people add an item to their shopping cart? What percentage of those people complete their purchase? We try to optimize each step of the way to ensure that readers know everything they need to know about our products and that purchasing is as seamless as possible.
But with great funnel comes great responsibility: what can be done about people who drop off the funnel? Is that money left on the table? Enter cart abandonment emails. For a couple of years, we’ve sent a basic email to users who add items to their shopping cart but do not complete their purchase to gently remind them later. It’s amazing at how effective a very simple reminder email can be: over the last year, this automated campaign has recovered anywhere from $5K – $16K per month in otherwise-lost revenue!
But it’s 2016, and it’s time to take this to the next level. Leveraging the power of our new email service provider, we’ve redesigned the email and are sending it out to more customers, with better reporting, so we can optimize the heck out of it.
