We’re thrilled to announce today that we’ve reached a financial milestone of $100 million in total payouts to our creator network of publishers and brands! From the beginning, our creator network has been our foundation and driving force, and we couldn’t be more thrilled to reach this pivotal milestone.
Back in 2011, we got our start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content. Since then, we’ve expanded into the men’s lifestyle vertical, partnering with online content creators like theCHIVE and AskMen and connecting them with awesome up-and-coming lifestyle brands including new-to-market Kickstarter successes like Bomber Barrel and Illumibowl. Today, our brand ecosystem includes over 2,500 product creators big and small including household names like Rosetta Stone, Audible, Grammarly, and Hulu. This milestone is a testament to their innovation, creativity, and strong partnerships.
Since then, we’ve entered the women’s lifestyle space in 2017 with the acquisition of Joyus, and more recently, the news vertical. Today, we work with over 750 diverse bloggers, online media publishers, and linear television producers, including CBS Interactive, Vox Media, Mashable, Gizmodo Media, TechCrunch, Tegna, Aol, Scripps, The Daily Beast and others.
Our CEO and Founder Josh Payne put it best when he noted, “I couldn’t think of a more important landmark as we celebrate our seventh birthday as a company. Our mission is about serving the world’s creators, whether it be journalists creating content, brands creating products, software developers creating apps, or instructors creating online courses to share with the world. Our vision is that StackCommerce not only helps creators financially today, but fuels them to continue to innovate and grow for years to come.”
Looking forward, we’re excited to serve our creators in fresh, innovative ways, including through our recent launch of StackMedia. Our new performance-based native advertising arm leverages network data and partnerships to drive consumers directly to brands’ websites, rather than into publisher shops. We’re thrilled to announce an amazing list of launch partners, including Microsoft, Snap, HelloSign, Monday.com, Vincero, Arcadia Power, Helix, and dozens more. This new division truly rounds out our monetization toolkit, furthering our mission of serving content and product creators.