StackCommerce CEO Josh Payne penned an article for Inc. Magazine this week covering the rapid and significant changes going on in e-commerce. Josh details how e-commerce has changed in the past before focusing on the main point of the article: the rise of native commerce, and the opportunity it presents to online publishers and communities. One crucial point Josh makes in the article is that consumers stand to potentially benefit more than anyone, as native commerce delivers both a less disruptive user experience and more relevant products.
The article can be found here on Inc.’s website.
After 3 years of building both an amazing consumer experience and a full-service commerce platform for publishers under the StackSocial name, we are extremely excited to announce that, as of today, we will be moving forward as StackCommerce, with our StackCommerce-powered store continuing as StackSocial. Our goal is to completely revolutionize the way that content is monetized online, and we want our brand to fully reflect that mission.
na·tive com·merce (ˈnāt-iv kä-(ˌ)mərs’) : the organic integration of relevant product recommendations into the content experience
This move comes as a result of the extraordinary work and results produced by the StackCommerce team — we now service over 1,000,000 registered members, power commerce for over 500 publisher partners, and have processed hundreds of thousands of orders across almost 1,500 deals — and everyone here is hungry to achieve even more.
Today’s online publishers face serious obstacles all around them, as well as tens of thousands of new sites popping up every single day to compete for users. Display ad CPMs are stagnating, the subscription model is all but finished, and fewer and fewer properties have the resources and clout to pull off events. Providing a high-quality, relevant commerce experience is the way for publishers to best monetize their sites and engage their users, and StackCommerce is the most scalable, profitable native commerce platform on the market, having pioneered the concept itself.
We’re not stopping there — being the best on the market isn’t good enough for us. We will be constantly enhancing and optimizing our native commerce platform to deliver the best possible product to publishers and meet the challenges of this ever-evolving landscape. From more customization options to expanded product offerings to enhanced customer insights — we want to do it all. This is the start of a whole new chapter, not just for our company, but also for native commerce, and we are so excited to embark on this journey with all of you.