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Case Story: Rosetta Stone Tackles A New Market with Native Commerce

Case Story: Rosetta Stone Tackles A New Market with Native Commerce

Native commerce offers brands of all sizes an amazing opportunity to grow revenues, enter new markets, and of course, gain invaluable brand equity. Although we often tout the success of niche brands working with our platform, we’ve also seen first-hand the significant role native commerce can play for large national brands like Rosetta Stone. Today, we’re here to share that story.

You’re most likely no stranger to the fact that Rosetta Stone is a household name when it comes to learning new languages in the digital age. But long before the mobile revolution, Rosetta Stone got its start selling CD-ROM software. Eager wanderlusts and budding linguists alike dove into hours of innovative learning lessons that looked unlike any high school Spanish class, and Rosetta Stone quickly became America’s leading language learning software.

The Digital Age Challenge  

As technology quickly evolved, once cutting-edge CD-ROMs became less and less relevant and Rosetta Stone adapted by offering its digital experience via the cloud. As with any drastic product change, this posed the massive challenge of getting their message out to a totally new, younger, and mobile-centric audience. And with shipping challenges eliminated, there was a fantastic opportunity to break into the international market.

Rosetta Stone partnered with StackCommerce with hopes of tackling these challenges through exposure across our vast publisher network. The first step was constructing a robust marketing strategy that spoke to both Rosetta Stone’s core brand message and the wide array of publisher audiences that would be engaging with the content.

By taking into account demographic, interests, and price point, StackCommerce targeted readers who would connect to the Rosetta Stone story, but may not have fit the profile of the typical Rosetta Stone customer.

The Power of Native Commerce Distribution

From Boing Boing to The Daily Dot to Gothamist, publishers from across the network posted a total of over 65 pieces of written native content based around Rosetta Stone, allowing them to successfully reach their targeted demographics in a natural way. Apart from the obvious brand exposure element, the campaign resulted in over 1,200 units sold and 96,000 sessions on their deal page across over 175 white-labeled publisher shops.

“We are delighted to be partnering with StackCommerce as they’ve been able to successfully help us reach a totally different customer, one who might not have looked for us in our traditional channels. The opportunities with StackCommerce not only helped us enter new markets, but enter new markets faster,” noted Mike Fishaw, North American Director of Sales.

For national brands like Rosetta Stone, the native commerce model aligns perfectly with lofty expansion goals and product launches — proving that sometimes impressive gains come from looking outside the comfort zone of traditional marketing channels. Sharing authentic, engaging brand content across publishers that people know and trust is a great place to start.

StackCommerce CEO Josh Payne Named Semifinalist for EY 2017 Entrepreneur of the Year

StackCommerce CEO Josh Payne Named Semifinalist for EY 2017 Entrepreneur of the Year

We couldn’t be happier to announce that our Founder and CEO, Josh Payne, was named a semifinalist in the Entrepreneur Of The Year 2017 Greater Los Angeles Awards program. Over the past 30 years, this award has been recognizing extraordinary success in areas like financial performance, innovation, and commitment to the community. This prestigious business award has previously recognized leaders like Howard Schultz of Starbucks Coffee Company, Pierre Omidyar of eBay, Inc.,and Jeff Weiner of LinkedIn Corporation.

josh

“It’s a privilege to be considered for this award alongside some of the most inspiring entrepreneurs in the Los Angeles area. I’m humbled by the nomination and grateful for the opportunity to lead and grow my amazing team at StackCommerce every day. I’m incredibly proud of everything we’ve accomplished over the past five years on behalf of publishers and brands around the globe, and thrilled to represent our exceptional company,” noted Josh.

The Greater Los Angeles award recipients will be announced at a black‐tie gala held on June 15 at the Beverly Hilton hotel.

Visit the EY Entrepreneur of the Year website for more information and follow us on Twitter @StackCommerce for updates on Josh’s journey!

3 Ways for Brands to Get the Most Out of Native Commerce

3 Ways for Brands to Get the Most Out of Native Commerce

The elusive black box of marketing plagues brands of all shapes and sizes. No one enjoys spending money on advertising and customer acquisition without knowing the ROI ahead of time. Yet, many agencies require steep introduction fees to establish relationships.

That’s what makes working with StackCommerce so unique. Whether your brand is new-to-market or well-established, you’ll have your choice of multiple pay-for-play solutions for customer acquisition, brand awareness, and revenue growth without paying upfront fees.

Here are some of the ways your brand can quickly expand its digital reach:

#1 Advertorial Content, Exclusive Offers & The Art of Storytelling

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It’s no secret that entering the native advertising playground can be extremely pricey. In fact, digital advertisers are forecasted to spend $28.2 billion on native advertising by 2018 according to eMarketer. However, unlike traditional native ad or sponsored content media buying, StackCommerce allows brands to get maximum brand exposure without any of the upfront costs.

With consultation from our merchandising team, our brand partners curate promotions or CPA offers that are exclusive and newsworthy, giving our network of publishers an opportunity to design authentic content that engages their readers. These brand stories are specifically created to add rather than distract from the reader’s’ experience. The result? The publisher, the reader, and the brand win.

While exposure on publishers like AOL, Gothamist, Digg, and The Daily Dot can often be purchased on a CPM basis, we offer this to brands free of charge as part of our structured promotion. The benefits of brand exposure are obvious for new-to-market brands, but even well-established brands can utilize StackCommerce’s content creation abilities to strategically enter new markets and reach new audiences.

For example, leading national language software company Rosetta Stone used StackCommerce’s platform to break into a new younger and mobile-centric market. With over 65 editorial pieces published across the network and over 96,000 eyes on their product, Rosetta Stone successfully created a presence amongst a brand new audience through engaging content. “We are delighted to be partnering with StackCommerce as they help us reach a different customer, who might not have looked for us in our traditional channels,” noted Mike Fishaw, North American Director of Sales.

#2 Handcrafted, Custom Email Placement

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Email placement is another great way to accelerate your brand exposure. Featuring your brand’s logo, image, or full product line in a dedicated email send is one option available to all brand partners. Our in-house creative team is available to create custom emails to showcase your brand or product line specifically for your targeted market. We segment our email list of over 3 million subscribers to deliver increased value and drive engagement. We always tailor our sends to be 100% unique, and customized quotes are available upon request.

#3 Accelerated Dollar-for-Dollar Ad Spend Matching

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We’ve discussed the power of native content when posted by influential online publishers, but what happens next? Does the content simply disappear forever? StackCommerce’s Amplify program allows brands to double down on their content strategy by attracting more eyes to their brand via social media. The Amplify program is consistent with our commitment to eliminate the black box of unknown fees and unclear ROI. Matching ad spend dollar-for-dollar, we are able to scale targeted, strategic Facebook Ad Campaigns with up to 6x return on ad spend (ROAS). With innovative methods to  showcase content as ads, we are blazing a path for social commerce at scale.

Before we even pitch our brand partners on the Amplify program, we put our money where our mouth is and build a proof of concept ourselves. StackCommerce takes on the full risk during an initial trial period, meaning we only offer this program to a select few brand partners who have already been shown to benefit concretely with actual data. With agency to generate custom, flexible solutions, we are able to drive value and deliver results, without compromising brand integrity.

Partner Request: Show me the money!

Partner Request: Show me the money!

Electronic payments, digital wallets, blockchains; Payment processing is a constantly evolving technology that makes mailing a check look like ancient history. With each new enhancement comes more opportunities to make payment systems more transparent and informative.

StackCommerce is committed to evolving our platform as well, and to surfacing as much relevant information to our partners as possible. By sourcing helpful bits of feedback we’ve learned that we can easily present answers to common payment questions, including but not limited to:

  • When will my payment be posted?
  • What is the amount of my payment?
  • How will my payment be transferred?

Our latest integration helps answer these questions by leveraging our payment partner’s iframe to display dates, amounts, deposit methods, and status for current and previous payments. Adding visibility to payments helps make our platform more transparent, but most importantly, gives partners immediate access to pertinent info 24/7. To explore, just navigate to the Earnings section of your dashboard and select Payment Status.

We’d love to hear your comments below!

– Stack Product Team

Batch Snapshots: Our Latest Vendor Tool

Batch Snapshots: Our Latest Vendor Tool

Introducing the latest feature for StackCommerce vendors: Batch Snapshots!

Batch Snapshots are the best way to get a quick view of what items are in a batch of orders without having to download it. But it also helps out our users! Here’s how…

When a vendor downloads a batch:

–Customers are no longer able to edit their shipping address
–Our Support team cannot refund an order without contacting vendors directly

In order to assist our customers through every step of their order, it’s especially important that vendors download batches only when they are 100% ready to ship. Batch Snapshots allow vendors to see an overview of the items before they’re ready to ship, so vendors can see how many of each item to prepare without preventing last minute address changes or refunds.

Vendors and customers are two crucial anchors to the StackCommerce family, without which we couldn’t surface such great products to a worldwide community. We’re excited to add this functionality to increase visibility for vendors, and add flexibility for customers! Check it out on your dashboard today.

– Stack Product Team

Announcing Our Expansion into the Lifestyle Vertical & Introducing Citizen Goods

Announcing Our Expansion into the Lifestyle Vertical & Introducing Citizen Goods

After four years of focusing exclusively on tech products and publishers, we are thrilled to share that StackCommerce will now be offering our native commerce solution to lifestyle publishers, launching with a stellar list of partners including AskMen, theCHIVE, Digg, Rant, The Awesomer, Everyday Carry, and over a dozen others. These new partnerships expand our reach to more than 200 million unique visitors per month, and open an entirely fresh commerce opportunity to current and future partners.

We would also like to officially introduce Citizen Goods, our brand new lifestyle marketplace featuring curated modern products across home, outdoor, grooming, everyday carry, and apparel categories. Citizen Goods is the destination site for our lifestyle-focused partners that prefer an affiliate solution rather than an integrated Shop. To support Citizen Goods, we’ve also launched amazing new product features that allow for further customization of Shops with adjustable homepage heros, content modules, fonts, and navigation. With more advancements in the pipeline, we will continue to deliver innovative ways for our partners to truly personalize the look and feel of their Shops.

Native commerce is clearly resonating with tech and lifestyle audiences, as our member community within our network of Shops grew by 250% to more than 2.5 million members over the past year alone. The overall effectiveness of Shops is also increasing, and we’re proud to see publishers averaging six-figures of gross sales annually, and top partners generating well into the seven figures. This demonstrates the proven success online media sites have found with native commerce as a new and incremental way to monetize their content.

We believe this expansion comes at an ideal time for lifestyle publishers given the rise of ad blockers and decreasing effectiveness of banner ads. The key factor is that truly native commerce works not only from a financial standpoint as an alternative to ads, but also adds brand value by turning readers into loyal buyers who appreciate access to exclusive commerce content. With native commerce, we also eliminate the need for publishers to manage operations, shipping, sourcing, and customer service so they can focus on creating impactful content for their readers. We will continue to expand further into new verticals in 2016, pursuing our mission to revolutionize content and commerce across all online media categories.