Shhh! The Secret to Growing Your Deal Store

Shhh! The Secret to Growing Your Deal Store

Emails, Emails, Emails. If there’s one thing we’ve learned, it’s how valuable capturing your readers’ emails can be. When studying the way that users behave on our stores, we’ve found that often times, users are interested in our deals, but may not convert at that exact moment. Many of these customers come back later when the product or timing is right. If we don’t take advantage of these precious moments when customers are on the site, we might lose the opportunity to provide them with a killer deal forever. We have a ton of ways to capture emails on our publisher stores, including email capture modals, widgets, exit intent popups, and more. We’ve tested and optimized these email capture tools vigorously – but it’s time to double down. We want to bring our capture tools to YOUR site. Here are the steps we’ve taken to do just that:

Subscriber API

Our first step was to build a Subscriber API. This is basically a place to send emails where we can look at where it came from and where it should go. All our deal emails are white-labeled for your store. This means that any customers that come from you will be sent to your deal store. If you already have a widget on your site that you’re attached to, that’s okay — we understand. You can still send us emails to add to your deals list! Our API allows you to easily add customers to your list, without having to introduce and optimize a new widget. Contact your account manager to get set up.

Our most successful publishers are the ones that make their email list a priority, because it gives us the opportunity to hit those customers with some amazing content, like this:

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Email Capture Widget

Maybe “email capturing” isn’t your specialty — that’s okay too. We built an email capture widget that looks beautiful on all devices and will help you bring out your email game face. What’s great about the email capture widget is that it’s just a snippet of Javascript. Drop the snippet into your site and you can have the emails flowing in no time. The best part of it is, your work is done after that! Let us do the designing, tracking, analyzing, and reporting. We’ll just send you a check — sounds good, right? Here’s what it looks like:

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One of our biggest goals while building this product was to make it extremely flexible. We want our email capture solutions to work for everyone. If you’re interested in building out your email list, contact your account manager to discuss what you are looking for — we are here to help. One of our favorite things about our deal stores is that the products in them are hand-picked and curated on a store by store basis. Our goal is not to bombard readers with random things to buy; it’s to put the right products, in the right place, at the right time — and make you money. And EMAILS are the golden ticket.

Talk to you soon!

– Stack Product Team

 

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