Browsed by
Tag: native commerce

StackCommerce Hack Day Spring 2017

StackCommerce Hack Day Spring 2017

As company traditions go, Hack Day is one of the most beloved events of the year here at StackCommerce. Last week, for the sixth time, we left our daily tasks behind, turned off (or down) our inboxes, loaded up on company-provided grub, and spent the day thinking big and thinking boldly about native commerce.

As with any startup, innovation is our bread-and-butter, and Hack Day is the perfect day to remind ourselves that no idea is too out-of-the-box if it helps our publishers and brands in new and exciting ways. Read on to explore this year’s highlights and look out for some of these features coming to fruition in the coming months (if they haven’t already)!

#1 All-About-The-Customer Hack

What happens when members of our supply chain, design, and customer support teams get together? They develop amazingly thoughtful ways to turn around less than ideal customer experiences. Operation ‘Customer Win-Back’ includes fun incentives like surprise gifts and special (free) e-learning bundles designed to soothe the frustration of unavoidable shipping delays and product issues. Because as we say: happy customers, happy Stack.

coding

#2 ‘Your Wish Is Our Command’ Sales Hack

At StackCommerce, curation is king. We excel at matching our publisher partners with products that their readers will actually like. But in typical Stack fashion, we believe we can always do better. Some of our rockstar Sales reps came together and built a system that would tell them exactly what products our partner audiences are talking about. By swiftly scanning the comments sections and most-viewed articles, we can better serve our partners with great deals on extremely relevant products.

group

#3 Efficiency Hack

One unique aspect of working with StackCommerce is our ability to enhance our partners’ earnings with paid advertising. Known as Amplify and Momentum, these programs help our publishers and brands capitalize on high-converting commerce posts and videos with strategic spend and top-notch management. Together, the best minds in marketing, business development, and data science were able to hack together a tool that sets up paid campaigns faster than ever. Efficiency for us equals more money for our partners. Win, win.

sarah

#4 Storytelling-in-Action: Hack Day Winner!

Let’s face it. Facebook is the new front door to the internet and this fact has huge ramifications for online publishers and advertisers. Native Social Video is a new product at StackCommerce and allows our publisher partners to use Facebook video to generate incremental revenue streams outside of homepage traffic. This year’s Hack Day winner spent the day simplifying the video request process and recruiting the best social video editing talent in the game. The future is video, and this year’s Hack Day echoed that sentiment loud and clear.

Case Story: Rosetta Stone Tackles A New Market with Native Commerce

Case Story: Rosetta Stone Tackles A New Market with Native Commerce

Native commerce offers brands of all sizes an amazing opportunity to grow revenues, enter new markets, and of course, gain invaluable brand equity. Although we often tout the success of niche brands working with our platform, we’ve also seen first-hand the significant role native commerce can play for large national brands like Rosetta Stone. Today, we’re here to share that story.

You’re most likely no stranger to the fact that Rosetta Stone is a household name when it comes to learning new languages in the digital age. But long before the mobile revolution, Rosetta Stone got its start selling CD-ROM software. Eager wanderlusts and budding linguists alike dove into hours of innovative learning lessons that looked unlike any high school Spanish class, and Rosetta Stone quickly became America’s leading language learning software.

The Digital Age Challenge  

As technology quickly evolved, once cutting-edge CD-ROMs became less and less relevant and Rosetta Stone adapted by offering its digital experience via the cloud. As with any drastic product change, this posed the massive challenge of getting their message out to a totally new, younger, and mobile-centric audience. And with shipping challenges eliminated, there was a fantastic opportunity to break into the international market.

Rosetta Stone partnered with StackCommerce with hopes of tackling these challenges through exposure across our vast publisher network. The first step was constructing a robust marketing strategy that spoke to both Rosetta Stone’s core brand message and the wide array of publisher audiences that would be engaging with the content.

By taking into account demographic, interests, and price point, StackCommerce targeted readers who would connect to the Rosetta Stone story, but may not have fit the profile of the typical Rosetta Stone customer.

The Power of Native Commerce Distribution

From Boing Boing to The Daily Dot to Gothamist, publishers from across the network posted a total of over 65 pieces of written native content based around Rosetta Stone, allowing them to successfully reach their targeted demographics in a natural way. Apart from the obvious brand exposure element, the campaign resulted in over 1,200 units sold and 96,000 sessions on their deal page across over 175 white-labeled publisher shops.

“We are delighted to be partnering with StackCommerce as they’ve been able to successfully help us reach a totally different customer, one who might not have looked for us in our traditional channels. The opportunities with StackCommerce not only helped us enter new markets, but enter new markets faster,” noted Mike Fishaw, North American Director of Sales.

For national brands like Rosetta Stone, the native commerce model aligns perfectly with lofty expansion goals and product launches — proving that sometimes impressive gains come from looking outside the comfort zone of traditional marketing channels. Sharing authentic, engaging brand content across publishers that people know and trust is a great place to start.

Stack Chat: CEO Josh Payne Talks Native Commerce on The Makegood

Stack Chat: CEO Josh Payne Talks Native Commerce on The Makegood

We’re thrilled to be included in The Makegood’s ‘People of Ad Tech’ series! In this segment, our CEO and founder Josh Payne explained the importance of ‘native’ as an essential component of the modern digital publisher’s monetization toolkit. Check out the full interview below:

People of Ad Tech: StackCommerce CEO Josh Payne from Tom Hespos on Vimeo.