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Stack Chat: CEO Josh Payne Talks Native Commerce on The Makegood

Stack Chat: CEO Josh Payne Talks Native Commerce on The Makegood

We’re thrilled to be included in The Makegood’s ‘People of Ad Tech’ series! In this segment, our CEO and founder Josh Payne explained the importance of ‘native’ as an essential component of the modern digital publisher’s monetization toolkit. Check out the full interview below: People of Ad Tech: StackCommerce CEO Josh Payne from Tom Hespos on Vimeo.

E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk

E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk

Anyone caught in the pre-millennial pop culture current will easily recall Pepsi’s 1992 Super Bowl commercial, in which Cindy Crawford climbs out of a Lamborghini in a pair of daisy dukes, heads to a soda machine and pulls out the world’s first look at the hotly-anticipated new Pepsi can. The moment was iconic: the most adored model in the world, drinking a Pepsi from a newly designed futuristic-looking can as if it were an intensely sensual experience. Pepsi needed an edge…

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StackCommerce CEO Josh Payne Discusses the Changing E-Commerce Landscape for Inc. Magazine

StackCommerce CEO Josh Payne Discusses the Changing E-Commerce Landscape for Inc. Magazine

StackCommerce CEO Josh Payne penned an article for Inc. Magazine this week covering the rapid and significant changes going on in e-commerce. Josh details how e-commerce has changed in the past before focusing on the main point of the article: the rise of native commerce, and the opportunity it presents to online publishers and communities. One crucial point Josh makes in the article is that consumers stand to potentially benefit more than anyone, as native commerce delivers both a less…

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StackCommerce – Pioneering Native Commerce

StackCommerce – Pioneering Native Commerce

After 3 years of building both an amazing consumer experience and a full-service commerce platform for publishers under the StackSocial name, we are extremely excited to announce that, as of today, we will be moving forward as StackCommerce, with our StackCommerce-powered store continuing as StackSocial. Our goal is to completely revolutionize the way that content is monetized online, and we want our brand to fully reflect that mission. na·tive com·merce  (ˈnāt-iv kä-(ˌ)mərs’) : the organic integration of relevant product recommendations…

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