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Category: Native Advertising

How to Maximize Revenue with StackMedia

How to Maximize Revenue with StackMedia

You have the perfect piece of content that speaks passionately to your readers. You add some amazing eye candy: lifestyle shots, an infographic, and a can’t-miss CTA button. You post to your homepage. And…crickets. Even with an incredibly engaging article, you won’t generate a dollar in revenue if nobody sees it. These top tips and tricks, based on network-wide performance data, will help you maximize the success of your campaign using marketing tools already at your fingertips. Let’s make the…

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StackCommerce Welcomes Jaromy Pittario, VP of Sales, to the Executive Team

StackCommerce Welcomes Jaromy Pittario, VP of Sales, to the Executive Team

At StackCommerce, we thrive on delivering unique products and amazing deals to our publisher audiences. We don’t just sell products, we introduce the right audience to the right product at the right time. This all starts with our sales team, and we searched high and low to find the perfect leader for this essential part our business. We’re ecstatic to introduce Jaromy Pittario, our brand new VP of Sales. Jaromy joined us from Velocity App, the leading global payment app…

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Native Commerce vs. Native Advertising: Which One is Better for Your Brand?

Native Commerce vs. Native Advertising: Which One is Better for Your Brand?

You may be wondering how Native Commerce compares to Native Advertising, or perhaps whether Native Commerce is a type of Native Advertising. Rest assured, the answer to the latter is “no” — Native Commerce is its own beast, and it comes down to one crucial difference: Native Advertising primarily benefits brands while Native Commerce focuses on content creators. Let’s think about Native Advertising and what it, in the most basic form, actually does. Ad exchange service Sharethrough defines Native Advertising…

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4 Questions You Need to Ask When Evaluating an Advertorial Content Opportunity

4 Questions You Need to Ask When Evaluating an Advertorial Content Opportunity

Considering an offer to incorporate advertorial content into your website? Dollar signs can speak rather loudly, but it’s important to always fully analyze the short- and long-term effects of specific branded content. Through our full-service native commerce platform, StackCommerce has helped over 500 publisher partners best integrate commerce into their content, and we can tell you first-hand that not every opportunity is created equal. Here are four questions publishers should consider when deciding whether or not to embrace advertorial content…

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