Mother’s Day is around the corner, which means shoppers are scrambling to not disappoint come May 14th. Whether you write commerce content for a tech publication or a female lifestyle blog, you should be using the holiday as an opportunity to cash in with native commerce.
Afterall, tech enthusiasts need to shop for Mother’s Day, too. So why not shop on the sites they read every day? Plus, Mother’s Day is the third largest retail holiday in the US, and also seemingly comes out of nowhere (wasn’t it just Valentine’s Day?). Help your readers out and share some awesome gift deals with these four tips:
Stress the Discount
Prices on everything from flowers to chocolate are notoriously inflated for Mother’s Day, and consumers are not ignorant to this fact. Write about amazing discounts (like this one) and help your readers get through the month without getting ripped off.
Practically every mother enjoys fresh cut flowers, but that doesn’t mean she wouldn’t enjoy a GoPro or new headphones more. It’s 2017 – let’s not pretend that every mother has the same taste. Help your readers come up with some truly unique gifts that his or her mom will actually enjoy. As they say “it’s the thought that counts, but great gifts count for a whole lot more”. Nobody actually says that, but you get the point.
Target (Or Help Out, Rather) Procrastinators
Mother’s Day tends to sneak up on us, and this leaves many people scouring the grocery store for the last bouquet of flowers. Help your readers out with some great last minute gift options for moms near or far. Ideas likes wine subscription boxes, local flower delivery or a subscription to a service like Audible can be great, last-minute options.
Stay Mindful with Your Commerce Content
Rule number one for creating commerce content for Mother’s Day is remembering that every family is different. Don’t be quick to make assumptions about the reader. Chances are there is a mother, whether it be a wife, sister, friend, etc., in the reader’s life, but it may not be in the traditional sense. Holidays bring up emotions – so be sensitive with your language.