3 Ways for Brands to Get the Most Out of Native Commerce

3 Ways for Brands to Get the Most Out of Native Commerce

The elusive black box of marketing plagues brands of all shapes and sizes. No one enjoys spending money on advertising and customer acquisition without knowing the ROI ahead of time. Yet, many agencies require steep introduction fees to establish relationships. That’s what makes working with StackCommerce so unique. Whether your brand is new-to-market or well-established, you’ll have your choice of multiple pay-for-play solutions for customer acquisition, brand awareness, and revenue growth without paying upfront fees. Here are some of the…

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Stack Chat: CEO Josh Payne Talks Native Commerce on The Makegood

Stack Chat: CEO Josh Payne Talks Native Commerce on The Makegood

We’re thrilled to be included in The Makegood’s ‘People of Ad Tech’ series! In this segment, our CEO and founder Josh Payne explained the importance of ‘native’ as an essential component of the modern digital publisher’s monetization toolkit. Check out the full interview below: People of Ad Tech: StackCommerce CEO Josh Payne from Tom Hespos on Vimeo.

Just In: StackCommerce Named Finalist in Digiday Publishing Awards!

Just In: StackCommerce Named Finalist in Digiday Publishing Awards!

We’re thrilled to announce that StackCommerce was named a finalist for the annual Digiday Publishing Awards! This nomination recognizes our work with online media partner The Daily Dot in the category of “Best eCommerce Strategy,” honoring the best use of e-commerce to drive additional revenue to the publisher with seamless editorial content. This nomination speaks to our commitment to helping online publishers monetize in innovative ways that engage and delight their readers.  “StackCommerce’s core strength is creating compelling content that moves…

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How to Hit a Bullseye with Your Marketing Strategy

How to Hit a Bullseye with Your Marketing Strategy

It’s a tough job getting marketing efforts rolling, and even tougher trying to scale them. While it’s great to build your brand through snappy messaging and eye-catching creative (and you do NEED those things), it’s not always what grows your revenue and bottom line. At StackCommerce, each new publisher and new brand we work with is a fresh marketing challenge. Ultimately, we’ve learned that rapidly testing and deploying new marketing channels – and then wrapping them up into a cohesive story…

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StackCommerce Monthly Update: January 2017

StackCommerce Monthly Update: January 2017

There’s no question that 2016 was a great year at StackCommerce. We’ve gone from pioneers, forging a new path for publishers and brands in native commerce, to key players in an established and growing monetization category. Over the past year, we’ve empowered brands of all sizes to expand their reach, enter new markets, and surpass their revenue goals. Collectively, our brand partners sold over 870,000 units and were featured in over 6,000 pieces of editorial across the web. Our network…

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The Art of the ‘Commerce Content’ Headline

The Art of the ‘Commerce Content’ Headline

Considering the deluge of articles on social media, email, and RSS, headlines are integral to our efforts at optimizing native content for publishers. A good headline acts as an attention grabber; it humors, excites, compels, and/or shocks, promising readers a major payoff should they click through — and for publishers, a sale contributing to their revenue. However, while best practice-type guides like this one and this one abound, resources are pretty limited for commerce content in particular. With the rise…

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