The Art of the ‘Commerce Content’ Headline

The Art of the ‘Commerce Content’ Headline

Considering the deluge of articles on social media, email, and RSS, headlines are integral to our efforts at optimizing native content for publishers. A good headline acts as an attention grabber; it humors, excites, compels, and/or shocks, promising readers a major payoff should they click through — and for publishers, a sale contributing to their revenue. However, while best practice-type guides like this one and this one abound, resources are pretty limited for commerce content in particular. With the rise…

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Content Is King: 5 Incredible Stories from Our Partners in 2016

Content Is King: 5 Incredible Stories from Our Partners in 2016

2016 marked a transformative year for publisher monetization. Facebook’s algorithm shift was a lesson in ‘expecting the unexpected’, and The New York Times’ acquisition of The Wirecutter a lesson in ‘doing as the giants do’. The decline of traditional display ads continued steadily, and the rise of native advertising content accelerated above and beyond predictions. We’re proud to be at the forefront of this evolutionary time, and excited to see what 2017 will have in store. To celebrate the end…

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3 UX-Friendly Ways To Upsell Your Customers

3 UX-Friendly Ways To Upsell Your Customers

Upselling or cross-selling customers with relevant products is about more than boosting revenues (although it does that, too). From the user’s point of view, it’s an effortless way to see complementary products without browsing aimlessly. When done properly, upsells can truly enhance the user experience, while simultaneously increasing average order value (AOV) and generating incremental “free” money that the company or publisher would otherwise miss out on. Everyone wins, right? Unfortunately, not always. Some e-commerce sites make a habit out of constantly…

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Stack Speaker Series: 5 Lessons from Omaze Co-Founder and Co-CEO Matt Pohlson

Stack Speaker Series: 5 Lessons from Omaze Co-Founder and Co-CEO Matt Pohlson

What would you give to be an extra in Star Wars: Episode VII or “blow sh*t up” with Arnold Schwarzenegger? These once in a lifetime experiences are how local LA startup Omaze raises funds and awareness for the world’s best nonprofit organizations – and we were lucky enough to spend an hour with Co-Founder and Co-CEO, Matt Pohlson. The Stack Speaker Series is a quarterly event here at StackCommerce, during which the team has the opportunity to pick the brains…

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5 Ways to Win This Black Friday On Email

5 Ways to Win This Black Friday On Email

Thanks to the rise of e-commerce, epic, crack-of-dawn Black Friday lines are becoming a distant memory future generations may joke about. Today, email is king on the biggest shopping day of the year and as a retailer, it’s your most efficient way to target masses of deal-hungry customers. At StackCommerce, we execute Black Friday and Cyber Monday campaigns for over 100 publisher shops, and have learned invaluable lessons from reaching out to a wide variety of audience types. Last year,…

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