7 Steps to Creating a Content Marketing Plan That Maximizes Results

7 Steps to Creating a Content Marketing Plan That Maximizes Results

In recent years, content marketing has become the go-to strategy for generating a positive ROI. Why? It (usually) requires a modest budget, and yields significant results. But as the sheer volume of online content continues to blow up, businesses are looking for ways to find an edge with their content marketing strategies. Don’t get us wrong: the demand for quality content remains high and the value of a lead primed for a sale insurmountable. But a robust content marketing strategy…

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Commerce Imagery 101: Our Unofficial Guide to Choosing Product Photos for Native Articles

Commerce Imagery 101: Our Unofficial Guide to Choosing Product Photos for Native Articles

Quick: How long do you think it took your brain to form an opinion about this webpage? If you guessed less than two-tenths of a second, please come collect your prize. That’s according to researchers at the Missouri Institute of Science and Technology, who evaluated users’ rapid-fire first impressions and found that they’re often the determining factors in a site’s overall favorability (or lack thereof). Let’s think about these findings in terms of commerce content. If you want your readers…

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4 Common Mistakes Publishers Make With Native Commerce (And How to Avoid Them)

4 Common Mistakes Publishers Make With Native Commerce (And How to Avoid Them)

In a perfect world, everyone would love native commerce as much as we do — and for the most part, that’s true. (Just ask our partners!) But occasionally, this increasingly popular approach to content marketing doesn’t work as planned. Think about it: native commerce works because it allows publishers to recommend relevant, niche products to their readers on the comfort of their favorite sites, sans disruptions. This tactic relies heavily upon the idea that a sense of trust has already…

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We wouldn’t be here without our creator community of publishers and brands — and nothing makes us more proud than hearing of their experiences. Here are some highlights from our top partners: “StackCommerce is a great revenue partner for us. From their quality content and product selection to their super responsive team members, working with them is a seamless and enjoyable process.” Amy Schellenbaum, Online Director of Popular Science at Bonnier Corp “StackCommerce’s Brand Studio consistently delivers quality, well-written content…

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How to Win Valentine’s Day with Commerce Content

How to Win Valentine’s Day with Commerce Content

As Valentine’s Day 2019 approaches, love may be in the air, but so are plenty of questions surrounding your approach to a relevant content marketing strategy. Let’s face it: This is one divisive holiday. Some of us see it as an opportunity to splurge on elaborate romantic gestures for a partner — but plenty others brush it off as a tacky, singlehood-snubbing affair that’s commercialism at its worst. No matter which of those viewpoints you ascribe to, the statistics don’t…

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DIGITAL NATIVES: HOW GEN Z IS SHAPING THE FUTURE OF NATIVE COMMERCE

DIGITAL NATIVES: HOW GEN Z IS SHAPING THE FUTURE OF NATIVE COMMERCE

The CEO of an analytics firm once went on the record to declare that Generation Z “will be the most sophisticated consumers in the history of consumerism.” That might shock a lot of brands, as Gen Z — that is, the post-Millennial demographic born after 1997 — is perhaps most widely known as a bunch of detached, distracted screen junkies who recently decided it was cool to eat Tide Pods ironically. Unlike their predecessors, Gen Z has had a lifelong…

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