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StackCommerce Welcomes Karl House, Chief Revenue Officer, to the Executive Team

StackCommerce Welcomes Karl House, Chief Revenue Officer, to the Executive Team

We’re excited to announce the addition of Karl House, Chief Revenue Officer, to the StackCommerce team! Here at Stack, we are always searching for fresh voices looking to join our mission in creating innovative native commerce solutions that serve the world of online publishers. We’re thrilled to see how Karl will propel our vision to new heights. We welcomed Karl to the team (in true Stack fashion) by sitting him down for happy hour drinks and a live Q&A with the full team.

Before coming to Stack, Karl was Founder and CEO of the recently-acquired influencer monetization platform, Fanbread. That unique experience coupled with more than 10 years building sales, advertising and marketing teams at startups provided for some great advice and inspiration for our team — and even a brief magic show. Today, we’re happy to share a small piece of what we learned (you’ll have to BYOB this time, sorry).

Liz: You joined us after the acquisition of a company you built. Can you describe that journey?

Karl: Building and selling FanBread was one of my life’s biggest accomplishments. The journey began with quite simply with an idea I was passionate about. The scariest part was finding the courage to take the leap from my comfortable job and salary and commit to putting it all on the line. Once I finally took the leap, I quickly had to figure out how to fund the operations of the business, hire a team, gain customers and drive growth.

Prior to FanBread, I was primarily a revenue-focused professional. My experience at FanBread developed me into a more holistic leader – forcing me to solve operational, cultural, and technological challenges I had never before encountered.

Liz: What excited you about the opportunity at Stack?

Karl: Several factors excited me as Josh introduced me to the company, including:

Organic growth: Stack is in a very unique and impressive position to have achieved the scale it has with little venture funding.

The culture: The people I’ve interacted with at Stack are wonderful. The team is smart, driven, excited to be here, fun, warm … I could go on and on. But one of the things that jumped out to me most was the culture you all have created here. It’s very similar to what we were able to build at FanBread.

Interesting problems to solve: Stack is at a unique point in its growth. There are big, complex challenges that have the potential to unlock rapid growth for the company. I’m excited to be in the room with other smart people to tackle these challenges and take Stack to the next level.

Liz: As CRO, you will be touching several departments here at Stack. How do you begin to make an impact across such a wide array of functions?

Karl: It’s only been a few weeks, so I’m still developing a POV on where we should be focusing our resources to get the most bang for our buck. With that said, from a high level, one of my priorities as a leader is to remove barriers for the team and help increase productivity. Part of this effort includes providing training, advice and expertise to help team members grow within their positions. I also want to understand what objections we’re hearing in the market, and address those issues straight on to help them succeed.

Liz: At Stack, we stress the importance of work-life balance. What do you do to live a balanced life?

Karl: My family and my health are the most important things in my life. I try to be home before my boys go to bed every night. Most nights I miss dinnertime as they tend to eat on the early side, but I’m able to spend the mornings with them while my wife works. With two kids under 5, it’s been difficult to carve out loads of “me-time” for the past few years, but when I do, you’ll typically find me in the surf, in the pool or on the golf course.

Liz: What was the most important thing you learned in school?

Karl: The value of networking and building meaningful personal relationships. UCSB was a very social environment without a lot of downtime. It made for a really fun college experience, but also served as a great training ground for how to build connections with others.

Liz: What is your favorite thing about Stack so far?

Karl: The untapped potential. With this awesome team, Stack is well-positioned to double or triple revenue over the next few years. I’m excited to help unlock some of that growth with you all.

Introducing a New Look for StackCommerce

Introducing a New Look for StackCommerce

We’re excited to share a new look for StackCommerce!

We’ve come a long way since we were originally founded in 2011. What started out as a flash sale site for tech deals has grown into a powerful native commerce platform serving the world’s top online publishers and trending brands. We’ve evolved tremendously and we believe it’s time our look changed along with us.

The new logo and mark

Gone is the blue “stacked” icon we once borrowed from our owned-and-operated e-commerce shop, StackSocial, when we rebranded to StackCommerce back in 2014. In its place is a new logo which subtly encompasses a mark that better represents the heart of our mission: an infinity sign.

Woven together by the “c” and “o” in commerce, the infinity sign is the ultimate visual representation of the native commerce ecosystem we’ve built. Our platform facilitates limitless connections between our biggest stakeholders: content creators to publishers, publishers to brands, brands to audiences, audiences to unique offers, and ultimately unique offers back to content creators.

StackCommerce’s refreshed look and new color

While reflecting on our evolution from a B2C to a B2B company, we hoped to create a look that was better in line with the remarkable company we’ve built.

The biggest change you’ll notice is the transition to a new color. We felt a bright, bold teal hit the mark perfectly as a color that evoked much of the culture and work ethic we’ve established within our team. The perfect blend of blue’s confidence and green’s growth, teal beams with clarity and creativity. It says to the world that we’re not interested in simply fitting in with the crowd – and as a company that is not afraid to walk the uncharted path to success, we couldn’t feel more aligned.

Thank you for coming along this journey with us! We hope you enjoy our new look, and feel it celebrates the spirit of StackCommerce as much as we do.