![StackCommerce grows with a new acquisition](https://blog.stackcommerce.com/wp-content/uploads/2022/04/FascinationBlog.jpg)
In case you haven’t heard, StackCommerce has been making big moves! Our latest? Bringing the team behind The Fascination—the fast-growing discovery and commerce marketplace for direct-to-consumer (DTC) brands—into the Stack family.
![](https://blog.stackcommerce.com/wp-content/uploads/2022/04/Fascination-Logo-Final@3x-1024x90.png)
This new acquisition adds unique, premium DTC brands to existing shops and affiliate offerings for publishers, a big step toward Stack’s mission to build an end-to-end commerce solution for content creators big and small. Along with bolstering our affiliate arm through last year’s BrandCycle acquisition, we’re now well-positioned to become the all-in-one commerce destination for publishers, merchants, and consumers.
The team is bringing a ton of talent, from premium content and design to expert SEO and product discovery. We can’t wait to share in their trendsetting energy and collaborate on product reviews, partnerships, brand-building, and more.