We couldn’t be happier to announce that our Founder and CEO, Josh Payne, was named a semifinalist in the Entrepreneur Of The Year 2017 Greater Los Angeles Awards program. Over the past 30 years, this award has been recognizing extraordinary success in areas like financial performance, innovation, and commitment to the community. This prestigious business award has previously recognized leaders like Howard Schultz of Starbucks Coffee Company, Pierre Omidyar of eBay, Inc.,and Jeff Weiner of LinkedIn Corporation.
“It’s a privilege to be considered for this award alongside some of the most inspiring entrepreneurs in the Los Angeles area. I’m humbled by the nomination and grateful for the opportunity to lead and grow my amazing team at StackCommerce every day. I’m incredibly proud of everything we’ve accomplished over the past five years on behalf of publishers and brands around the globe, and thrilled to represent our exceptional company,” noted Josh.
The Greater Los Angeles award recipients will be announced at a black‐tie gala held on June 15 at the Beverly Hilton hotel.
Visit the EY Entrepreneur of the Year website for more information and follow us on Twitter @StackCommerce for updates on Josh’s journey!
Electronic payments, digital wallets, blockchains; Payment processing is a constantly evolving technology that makes mailing a check look like ancient history. With each new enhancement comes more opportunities to make payment systems more transparent and informative.
StackCommerce is committed to evolving our platform as well, and to surfacing as much relevant information to our partners as possible. By sourcing helpful bits of feedback we’ve learned that we can easily present answers to common payment questions, including but not limited to:
- When will my payment be posted?
- What is the amount of my payment?
- How will my payment be transferred?
Our latest integration helps answer these questions by leveraging our payment partner’s iframe to display dates, amounts, deposit methods, and status for current and previous payments. Adding visibility to payments helps make our platform more transparent, but most importantly, gives partners immediate access to pertinent info 24/7. To explore, just navigate to the Earnings section of your dashboard and select Payment Status.
We’d love to hear your comments below!
– Stack Product Team
Emails, Emails, Emails. If there’s one thing we’ve learned, it’s how valuable capturing your readers’ emails can be. When studying the way that users behave on our stores, we’ve found that often times, users are interested in our deals, but may not convert at that exact moment. Many of these customers come back later when the product or timing is right. If we don’t take advantage of these precious moments when customers are on the site, we might lose the opportunity to provide them with a killer deal forever. We have a ton of ways to capture emails on our publisher stores, including email capture modals, widgets, exit intent popups, and more. We’ve tested and optimized these email capture tools vigorously – but it’s time to double down. We want to bring our capture tools to YOUR site. Here are the steps we’ve taken to do just that:
Our first step was to build a Subscriber API. This is basically a place to send emails where we can look at where it came from and where it should go. All our deal emails are white-labeled for your store. This means that any customers that come from you will be sent to your deal store. If you already have a widget on your site that you’re attached to, that’s okay — we understand. You can still send us emails to add to your deals list! Our API allows you to easily add customers to your list, without having to introduce and optimize a new widget. Contact your account manager to get set up.
Our most successful publishers are the ones that make their email list a priority, because it gives us the opportunity to hit those customers with some amazing content, like this:
Email Capture Widget
One of our biggest goals while building this product was to make it extremely flexible. We want our email capture solutions to work for everyone. If you’re interested in building out your email list, contact your account manager to discuss what you are looking for — we are here to help. One of our favorite things about our deal stores is that the products in them are hand-picked and curated on a store by store basis. Our goal is not to bombard readers with random things to buy; it’s to put the right products, in the right place, at the right time — and make you money. And EMAILS are the golden ticket.
Talk to you soon!
– Stack Product Team
We’ve enhanced our stores!
This is the latest hot and fresh out the kitchen…
We now have the ability to customize the look of our store fronts with our new homepage customization tool. Publishers can now choose from several different layouts with different options for banner image sizes, products columns and product category order.
Enhanced Email Platform
Email is one of our most important marketing channels, and we take great pride in sending the most engaging and valuable emails possible to our customers. To that end, we have upgraded our email service provider to Responsys, an enterprise-level platform owned by Oracle! With it, we can create highly customized and exceptionally optimized emails to promote the best products to the publisher’s audience.
Deal Feed Widget
The StackCommerce Deal Feed plugin is a new way for our publishers and affiliates to get curated products in front of their readers. Since we have data on how the deals on each store are performing, it creates a huge opportunity to surface the top deals to their readers at the right time. The setup takes less than 10 minutes, and the feed is designed to inherit the existing elements of their site’s design, making it a seamless experience for them and their readers.
Check it out here
New Checkout Experience
One of the most important parts of an online store is the checkout page. We rebuilt it to be faster and easier to use by reorganizing the form fields, and cleaning up the look and feel of the page. The new layout has led to an increase in conversion network wide.
– The Stack Product Team
After four years of focusing exclusively on tech products and publishers, we are thrilled to share that StackCommerce will now be offering our native commerce solution to lifestyle publishers, launching with a stellar list of partners including AskMen, theCHIVE, Digg, Rant, The Awesomer, Everyday Carry, and over a dozen others. These new partnerships expand our reach to more than 200 million unique visitors per month, and open an entirely fresh commerce opportunity to current and future partners.
We would also like to officially introduce Citizen Goods, our brand new lifestyle marketplace featuring curated modern products across home, outdoor, grooming, everyday carry, and apparel categories. Citizen Goods is the destination site for our lifestyle-focused partners that prefer an affiliate solution rather than an integrated Shop. To support Citizen Goods, we’ve also launched amazing new product features that allow for further customization of Shops with adjustable homepage heros, content modules, fonts, and navigation. With more advancements in the pipeline, we will continue to deliver innovative ways for our partners to truly personalize the look and feel of their Shops.
Native commerce is clearly resonating with tech and lifestyle audiences, as our member community within our network of Shops grew by 250% to more than 2.5 million members over the past year alone. The overall effectiveness of Shops is also increasing, and we’re proud to see publishers averaging six-figures of gross sales annually, and top partners generating well into the seven figures. This demonstrates the proven success online media sites have found with native commerce as a new and incremental way to monetize their content.
We believe this expansion comes at an ideal time for lifestyle publishers given the rise of ad blockers and decreasing effectiveness of banner ads. The key factor is that truly native commerce works not only from a financial standpoint as an alternative to ads, but also adds brand value by turning readers into loyal buyers who appreciate access to exclusive commerce content. With native commerce, we also eliminate the need for publishers to manage operations, shipping, sourcing, and customer service so they can focus on creating impactful content for their readers. We will continue to expand further into new verticals in 2016, pursuing our mission to revolutionize content and commerce across all online media categories.
You may be wondering how Native Commerce compares to Native Advertising, or perhaps whether Native Commerce is a type of Native Advertising. Rest assured, the answer to the latter is “no” — Native Commerce is its own beast, and it comes down to one crucial difference: Native Advertising primarily benefits brands while Native Commerce focuses on content creators.
Let’s think about Native Advertising and what it, in the most basic form, actually does. Ad exchange service Sharethrough defines Native Advertising as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”
Essentially, Native Advertising allows brands or content creators (through services like Sharethrough) to more seamlessly integrate their marketing and / or products into your content, with the intention of driving prospective buyers or readers away from your site. Breaking that down:
- Making brands more likely to want to advertise to your audience — great!
- Blurring the lines between your own content and that of an outside brand — not so great.
- Taking your users off your site — bad, bad, bad.
Even the first point isn’t a real selling point. Brands always want to advertise with publishers that cater to the same audience — Native Advertising just makes it easier on the advertiser’s end.
Now let’s compare this to Native Commerce. Native Commerce allows publishers to seamlessly and organically integrate relevant products into their own content, so they own the customer’s purchase cycle from start to finish — from discovery to desire to checkout. Breaking that down:
- Selling products directly through the content you’re already producing — great!
- Monetizing in a completely transparent way that gives users direct access to products when they want them most — wonderful!
- Keeping users on your site to buy instead of sending them somewhere else — hooray!
If you’re trying to figure out new, innovative ways to generate revenue from your site, don’t always feel like you have to give someone else center stage. With Native Commerce, keep everything under your brand — and generate more revenue — in the most seamlessly integrated way possible.