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StackCommerce CEO Josh Payne Discusses the Changing E-Commerce Landscape for Inc. Magazine

StackCommerce CEO Josh Payne Discusses the Changing E-Commerce Landscape for Inc. Magazine

StackCommerce CEO Josh Payne penned an article for Inc. Magazine this week covering the rapid and significant changes going on in e-commerce. Josh details how e-commerce has changed in the past before focusing on the main point of the article: the rise of native commerce, and the opportunity it presents to online publishers and communities. One crucial point Josh makes in the article is that consumers stand to potentially benefit more than anyone, as native commerce delivers both a less…

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Beyond Clickbait: How to Consistently Drive Traffic with Eye-catching, Non-Gimmicky Headlines

Beyond Clickbait: How to Consistently Drive Traffic with Eye-catching, Non-Gimmicky Headlines

Clickbait — we’ve all heard of it, we all know it when we see it (and, let’s be honest, still click on some of it), and we’ve all probably used it at least once. Clickbait, featuring headlines or descriptors like “You won’t believe what this teenage girl said to her teacher” or “7 Pictures of Celebrity Plastic Surgery Disasters You Absolutely Have to See,” surged in popularity among publishers in the age of social media, and has even formed the foundation of…

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How to Increase Social Sharing of Your Content

How to Increase Social Sharing of Your Content

There’s a very simple truth that guides most marketing efforts: the greater the number of people that see something, the greater the impact it will have. For a publisher, getting your content in front of as many people as possible is critical to increasing traffic and attracting new users. Luckily, social networks like Facebook and Twitter have made it easier than every to get your content in front of as many people as possible. While they offer great ways to distribute content…

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4 Questions You Need to Ask When Evaluating an Advertorial Content Opportunity

4 Questions You Need to Ask When Evaluating an Advertorial Content Opportunity

Considering an offer to incorporate advertorial content into your website? Dollar signs can speak rather loudly, but it’s important to always fully analyze the short- and long-term effects of specific branded content. Through our full-service native commerce platform, StackCommerce has helped over 500 publisher partners best integrate commerce into their content, and we can tell you first-hand that not every opportunity is created equal. Here are four questions publishers should consider when deciding whether or not to embrace advertorial content…

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How to Create the Best User Experience When Implementing Native Commerce

How to Create the Best User Experience When Implementing Native Commerce

Native Commerce is more than just a publisher-first monetization vehicle — done right, Native Commerce can also be considered a user-first approach to generating revenue on your site. By providing a convenient way for users to purchase the products they are already reading about and want to buy, you can create a better relationship with your users, generate more revenue, and keep people on your site. That being said, it’s important to focus on certain concepts the user experience well and…

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What Defines Native Commerce?

What Defines Native Commerce?

At StackCommerce, we refer to ourselves as a “native commerce” company, but what does that term actually mean? Furthermore, what exactly is involved when a publisher integrates native commerce into its online presence? How does native commerce differ from native advertising and “regular” e-commerce? Below is an overview of native commerce as we see it in 2014. The intersection of content and commerce In the simplest explanation of the concept, native commerce is the integration of e-commerce into the user…

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