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Category: Publishers

Announcing Our Expansion into the Lifestyle Vertical & Introducing Citizen Goods

Announcing Our Expansion into the Lifestyle Vertical & Introducing Citizen Goods

After four years of focusing exclusively on tech products and publishers, we are thrilled to share that StackCommerce will now be offering our native commerce solution to lifestyle publishers, launching with a stellar list of partners including AskMen, theCHIVE, Digg, Rant, The Awesomer, Everyday Carry, and over a dozen others. These new partnerships expand our reach to more than 200 million unique visitors per month, and open an entirely fresh commerce opportunity to current and future partners. We would also…

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Native Commerce vs. Native Advertising: Which One is Better for Your Brand?

Native Commerce vs. Native Advertising: Which One is Better for Your Brand?

You may be wondering how Native Commerce compares to Native Advertising, or perhaps whether Native Commerce is a type of Native Advertising. Rest assured, the answer to the latter is “no” — Native Commerce is its own beast, and it comes down to one crucial difference: Native Advertising primarily benefits brands while Native Commerce focuses on content creators. Let’s think about Native Advertising and what it, in the most basic form, actually does. Ad exchange service Sharethrough defines Native Advertising…

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B2B Podcasting Tips: Why Its Important, How To Get Started

B2B Podcasting Tips: Why Its Important, How To Get Started

Have you started a podcast yet? If not, you’re potentially missing out on a direct connection to customers and prospective clients, as the number of monthly podcast listeners has tripled in five years to 75 million. Podcasting has yet to reach its zenith, with new shows and topics cropping up by the day as brands and publishers realize the value of a direct voice of authority and authenticity in a world of hype-driven advertising. Millions in the daily commute grind…

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Snapchat Marketing: How Brands Are Succeeding

Snapchat Marketing: How Brands Are Succeeding

Without the benefit of a physical retail store, the rapidly-evolving world of social media is a vital tool for E-Commerce companies. Utilizing mobile photo app sensation Snapchat as a marketing strategy is relatively new, but a number of companies are engaging readers with unique content – and seeing tremendously good results as the app has exploded in popularity. With Snapchat’s recent $16 billion valuation, it’s been clear that the platform has moved far beyond its former persona as an outlet for self-destructing risqué…

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6 Great Analytics Solutions for Publishers

6 Great Analytics Solutions for Publishers

If you’re not tracking, you’re slacking. Without the right data, it’s impossible to optimize, grow and succeed as an online business — it’s that simple. While there are countless web analytics solutions available, not all are suited to the unique needs of a publisher. Below are six great analytics platforms that digital media publisher use to help make the right decisions.   Google Analytics Google Analytics is pretty much the standard option for any website when it gets started. For a…

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4 Useful (and Free) Tools for Automating Content Distribution

4 Useful (and Free) Tools for Automating Content Distribution

You’re almost done. The i’s have been dotted, the t’s have been crossed…your article is now published. Time to get it posted on social networks…lots of them. Ugh. Syndicating your content across the social web can be a monotonous chore, but there are a handful of tools (that start out free!) that you can use to quickly distribute your content across many channels instead of logging into one service after another to post.   Onlywire Onlywire allows you to push your…

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