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Category: Vendors

Batch Snapshots: Our Latest Vendor Tool

Batch Snapshots: Our Latest Vendor Tool

Introducing the latest feature for StackCommerce vendors: Batch Snapshots!

Batch Snapshots are the best way to get a quick view of what items are in a batch of orders without having to download it. But it also helps out our users! Here’s how…

When a vendor downloads a batch:

–Customers are no longer able to edit their shipping address
–Our Support team cannot refund an order without contacting vendors directly

In order to assist our customers through every step of their order, it’s especially important that vendors download batches only when they are 100% ready to ship. Batch Snapshots allow vendors to see an overview of the items before they’re ready to ship, so vendors can see how many of each item to prepare without preventing last minute address changes or refunds.

Vendors and customers are two crucial anchors to the StackCommerce family, without which we couldn’t surface such great products to a worldwide community. We’re excited to add this functionality to increase visibility for vendors, and add flexibility for customers! Check it out on your dashboard today.

– Stack Product Team

Announcing Our Expansion into the Lifestyle Vertical & Introducing Citizen Goods

Announcing Our Expansion into the Lifestyle Vertical & Introducing Citizen Goods

After four years of focusing exclusively on tech products and publishers, we are thrilled to share that StackCommerce will now be offering our native commerce solution to lifestyle publishers, launching with a stellar list of partners including AskMen, theCHIVE, Digg, Rant, The Awesomer, Everyday Carry, and over a dozen others. These new partnerships expand our reach to more than 200 million unique visitors per month, and open an entirely fresh commerce opportunity to current and future partners.

We would also like to officially introduce Citizen Goods, our brand new lifestyle marketplace featuring curated modern products across home, outdoor, grooming, everyday carry, and apparel categories. Citizen Goods is the destination site for our lifestyle-focused partners that prefer an affiliate solution rather than an integrated Shop. To support Citizen Goods, we’ve also launched amazing new product features that allow for further customization of Shops with adjustable homepage heros, content modules, fonts, and navigation. With more advancements in the pipeline, we will continue to deliver innovative ways for our partners to truly personalize the look and feel of their Shops.

Native commerce is clearly resonating with tech and lifestyle audiences, as our member community within our network of Shops grew by 250% to more than 2.5 million members over the past year alone. The overall effectiveness of Shops is also increasing, and we’re proud to see publishers averaging six-figures of gross sales annually, and top partners generating well into the seven figures. This demonstrates the proven success online media sites have found with native commerce as a new and incremental way to monetize their content.

We believe this expansion comes at an ideal time for lifestyle publishers given the rise of ad blockers and decreasing effectiveness of banner ads. The key factor is that truly native commerce works not only from a financial standpoint as an alternative to ads, but also adds brand value by turning readers into loyal buyers who appreciate access to exclusive commerce content. With native commerce, we also eliminate the need for publishers to manage operations, shipping, sourcing, and customer service so they can focus on creating impactful content for their readers. We will continue to expand further into new verticals in 2016, pursuing our mission to revolutionize content and commerce across all online media categories.

StackCommerce CEO Josh Payne Discusses the Changing E-Commerce Landscape for Inc. Magazine

StackCommerce CEO Josh Payne Discusses the Changing E-Commerce Landscape for Inc. Magazine

StackCommerce CEO Josh Payne penned an article for Inc. Magazine this week covering the rapid and significant changes going on in e-commerce. Josh details how e-commerce has changed in the past before focusing on the main point of the article: the rise of native commerce, and the opportunity it presents to online publishers and communities. One crucial point Josh makes in the article is that consumers stand to potentially benefit more than anyone, as native commerce delivers both a less disruptive user experience and more relevant products.

The article can be found here on Inc.’s website.

How to Find the Right Content Partner to Market Your Product

How to Find the Right Content Partner to Market Your Product

If you’re selling a product or service and need to find customers fast, it’s a 100% certainty that somewhere on the internet, your target audience (or at least part of it) is waiting for you…it’s just a matter of finding it. But, how can a vendor go about identifying the best websites, forums or other properties to partner with to market their wares?

Here are some important steps to make sure your product is being served to the right audience at the right time:

Use your own market research — or start doing it

Ideally, you’ll have very specific customer profiles built out to develop marketing campaigns on, but not every business has this fleshed out…or even started. By identifying your ideal customers, you can strategically plan how to reach them and turn them into customers. Keep in mind that your “best” customer is not necessarily the most common type of customer you have or even the customer you may be marketing to right now — it’s the customer who is the easiest to attract and convert, the most low-maintenance once he/she is a customer, the least costly to retain, etc. In other words, it’s the customer who will bring you the most amount of money while costing you the least. Things to consider when figuring out who your best customers are:

  • how old are they?
  • where do they live?
  • how much money do they make?
  • what kind of work do they do?
  • what do they like to do for fun?
  • are they frugal or big spenders?

Think about the big differentiators and common threads in your audience when building your profile — it will simplify everything a lot and help you understand your customer base even further.

Find a content channel with a matching audience

OK, you’ve got a great picture of who your best customers are — now it’s time to find a publisher that has plenty of people just like that.

This can sometimes be very straightforward. If you run a company that makes tents, for example, looking at websites and online communities dedicated to the outdoors is an obvious first step. But for many companies, the solution may be more nuanced. Imagine you’re a luxury watch brand — watch enthusiasts are an obvious target, but that market is too small to focus on exclusively. So where else can a luxury watch brand reach their target customers on a regular basis? The answer should be fairly obvious to anyone who’s ever been in an airport and flown in a plane — airport terminals and inflight magazines are chock full of ads for high-end luxury brands. Why? Because the most frequent flyers are typically businesspeople with annual incomes much higher than average.

Find a revenue share and promotional plan that works for you

Once you’ve started talking to a well-matched publisher, you’ll obviously need to figure out how the money is going to be shared. All the publicity and promotion in the world won’t help if you’re giving up too much of the purchase price. There are two main factors that should factor into the equation here – the size of the partner’s audience and how much promotion will be involved.

The natural inclination may be to think that audience size shouldn’t matter, as larger sites should make more money because they will move more product in proportion, but the reality is that large publishers can demand a larger percentage of each sale based on the potential exposure and massive volume they can expect to provide. This makes sense – would you rather have 50% of $10,000 in sales or 40% of $100,000? Promotion is pretty straightforward. If a publisher is willing to include posts on social networks and emails to their subscribers, for example, it can reasonably expect to receive more upside than a publisher who is just doing the bare minimum.

Take what you’ve learned and apply it to your next campaign

Once you’ve run your campaign and taken stock of your results, it’s time to analyze your experience and figure out what you want to do next. Best case scenario, you’ll have had a great time running your campaign and will already be working on the next one with the same partner. Even if things didn’t go 100% according to plan, don’t fret — you’ll have learned a lot and the next time you partner up on a co-promotion deal, you’ll know how to do it right.