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Author: Andrew Turk

Amazon Prime Day: 3 E-Commerce Lessons Learned

Amazon Prime Day: 3 E-Commerce Lessons Learned

This year, July 15 saw the birth of a brand-new holiday: Amazon Prime Day. The day-long discount event on America’s biggest online retailer was organized as a celebration of the company’s 20th birthday, an unprecedented milestone in the E-Commerce world. Open only to Amazon Prime members, the company offered free trials of its premium-tier service as it promised a bigger, better sale than Black Friday. The sale was rolled out in a run of flash sales throughout the day, with new “Lightning Deals” going live…

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E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk

E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk

Anyone caught in the pre-millennial pop culture current will easily recall Pepsi’s 1992 Super Bowl commercial, in which Cindy Crawford climbs out of a Lamborghini in a pair of daisy dukes, heads to a soda machine and pulls out the world’s first look at the hotly-anticipated new Pepsi can. The moment was iconic: the most adored model in the world, drinking a Pepsi from a newly designed futuristic-looking can as if it were an intensely sensual experience. Pepsi needed an edge…

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Apple Music’s Flawed Flight: Burning Social Capital of a Prime Brand

Apple Music’s Flawed Flight: Burning Social Capital of a Prime Brand

We all want something to believe in, a secure standard to set our coordinates by in this ocean of digital chaos. Tech ultragiant Apple has served as a pillar of such standard and security for many years, building a $700 billion empire and a new age of digital culture through an ever-widening spectrum of devices, and an intuitive constellation of accessibility & usability. But now, with the breathlessly-hyped but deeply flawed launch of Apple Music as part of iOS 8.4…

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Building Brand Loyalty Through Social Media: 6 Essentials

Building Brand Loyalty Through Social Media: 6 Essentials

All brands need instant-recognition visibility to thrive, and developing a loyal customer base is essential as our engagement options expand and attention spans are whittled down. If a business lacks a strategy to establish not just brand presence and loyalty but consistency, it’s not going to succeed – it’s that simple. Social media is a defining factor in brand perception through the eyes of your target audience. As I mentioned in our 8 Key Points in E-Commerce & Social Marketing…

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Snapchat Marketing: How Brands Are Succeeding

Snapchat Marketing: How Brands Are Succeeding

Without the benefit of a physical retail store, the rapidly-evolving world of social media is a vital tool for E-Commerce companies. Utilizing mobile photo app sensation Snapchat as a marketing strategy is relatively new, but a number of companies are engaging readers with unique content – and seeing tremendously good results as the app has exploded in popularity. With Snapchat’s recent $16 billion valuation, it’s been clear that the platform has moved far beyond its former persona as an outlet for self-destructing risqué…

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6 Great Analytics Solutions for Publishers

6 Great Analytics Solutions for Publishers

If you’re not tracking, you’re slacking. Without the right data, it’s impossible to optimize, grow and succeed as an online business — it’s that simple. While there are countless web analytics solutions available, not all are suited to the unique needs of a publisher. Below are six great analytics platforms that digital media publisher use to help make the right decisions.   Google Analytics Google Analytics is pretty much the standard option for any website when it gets started. For a…

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