Carl Linnaeus was a Swedish botanist that is widely regarded as the father of modern taxonomy. His notorious book Systema Naturae classifies 4,400 species of animals and 7,700 species of plants in a clear, orderly system based on shared characteristics and differences. Why should you care? We’ve taken a cue from Carl and completely revamped our product taxonomy system!

Not only did we update naming conventions to better reflect our expanded catalog of products, but we also re-architected our entire back-end system to be more flexible and powerful. The result? Limitless analytical capabilities. With our new taxonomy system, we now have the capacity to deep-dive into very specific product types and see how they perform against others. Based on this data, we can truly understand how different publisher audiences behave: what certain groups of readers like, what they don’t like, and what they will like in the future.

The fun doesn’t stop there. With our new taxonomy, we can truly curate collections of products for specific audiences to deliver better results for all our partners, and an effortless shopping experience for our customers. Just as Carl’s Systema Naturae changed the face of biology forever, our new taxonomy system will change the way we operate and the service we provide every day.