One of the many benefits of working with StackCommerce is our ability to accommodate international markets. For vendors, this means getting your products in front of users located in hundreds of countries across the globe, creating valuable brand awareness. For publishers, this means we’re here to support commerce for your current or future international audience. We want to help you grow! With such a significant segment of our current audience outside the US, it’s crucial that we create the best possible shopping experience for users in any location.
Where do we start? A critical piece of the international experience lies within our checkout flow. Due to varying costs, product variations, and availability, shipping items internationally is complex by nature. In an effort to maximize conversion, we’ve updated our UI to collect the most important shipping detail first: country of origin. This accomplishes two important goals:
- Ensures shipping costs, which vary by country, are correctly applied to the order
- Ensures that the customer’s checkout flow is relevant to the shipping destination (i.e., collecting state, zip code, or phone number where necessary)
We’re excited to continue fine-tuning our commerce experience for all users. Be on the lookout for more new features in the near future!