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Tag: e-commerce

Introducing a New Look for StackCommerce

Introducing a New Look for StackCommerce

We’re excited to share a new look for StackCommerce! We’ve come a long way since we were originally founded in 2011. What started out as a flash sale site for tech deals has grown into a powerful native commerce platform serving the world’s top online publishers and trending brands. We’ve evolved tremendously and we believe it’s time our look changed along with us. The new logo and mark Gone is the blue “stacked” icon we once borrowed from our owned-and-operated e-commerce shop, StackSocial,…

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3 Ways for Brands to Get the Most Out of Native Commerce

3 Ways for Brands to Get the Most Out of Native Commerce

The elusive black box of marketing plagues brands of all shapes and sizes. No one enjoys spending money on advertising and customer acquisition without knowing the ROI ahead of time. Yet, many agencies require steep introduction fees to establish relationships. That’s what makes working with StackCommerce so unique. Whether your brand is new-to-market or well-established, you’ll have your choice of multiple pay-for-play solutions for customer acquisition, brand awareness, and revenue growth without paying upfront fees. Here are some of the…

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E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk

E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk

Anyone caught in the pre-millennial pop culture current will easily recall Pepsi’s 1992 Super Bowl commercial, in which Cindy Crawford climbs out of a Lamborghini in a pair of daisy dukes, heads to a soda machine and pulls out the world’s first look at the hotly-anticipated new Pepsi can. The moment was iconic: the most adored model in the world, drinking a Pepsi from a newly designed futuristic-looking can as if it were an intensely sensual experience. Pepsi needed an edge…

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What Defines Native Commerce?

What Defines Native Commerce?

At StackCommerce, we refer to ourselves as a “native commerce” company, but what does that term actually mean? Furthermore, what exactly is involved when a publisher integrates native commerce into its online presence? How does native commerce differ from native advertising and “regular” e-commerce? Below is an overview of native commerce as we see it in 2014. The intersection of content and commerce In the simplest explanation of the concept, native commerce is the integration of e-commerce into the user…

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