How to Win Valentine’s Day with Commerce Content

How to Win Valentine’s Day with Commerce Content

As Valentine’s Day 2019 approaches, love may be in the air, but so are plenty of questions surrounding your approach to a relevant content marketing strategy. Let’s face it: This is one divisive holiday. Some of us see it as an opportunity to splurge on elaborate romantic gestures for a partner — but plenty others brush it off as a tacky, singlehood-snubbing affair that’s commercialism at its worst. No matter which of those viewpoints you ascribe to, the statistics don’t…

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DIGITAL NATIVES: HOW GEN Z IS SHAPING THE FUTURE OF NATIVE COMMERCE

DIGITAL NATIVES: HOW GEN Z IS SHAPING THE FUTURE OF NATIVE COMMERCE

The CEO of an analytics firm once went on the record to declare that Generation Z “will be the most sophisticated consumers in the history of consumerism.” That might shock a lot of brands, as Gen Z — that is, the post-Millennial demographic born after 1997 — is perhaps most widely known as a bunch of detached, distracted screen junkies who recently decided it was cool to eat Tide Pods ironically. Unlike their predecessors, Gen Z has had a lifelong…

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StackCommerce Hosts 2nd Annual Publisher Commerce Event

StackCommerce Hosts 2nd Annual Publisher Commerce Event

A major company highlight of 2018 was StackCommerce’s 2nd Annual Publisher Commerce Roundtable, an event that brought together an inspiring group of leaders in the publisher commerce space. Despite it being a rainy November evening in New York City, the energetic group gathered to mingle, discuss the latest trends, and share ideas around the future of the industry. As we saw commerce monetization shift from small side project to core revenue stream, we also became aware of an increased demand…

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Top 10 Stack Highlights of 2018

Top 10 Stack Highlights of 2018

Before we know it, we’ll be preparing for Black Friday and lamenting about how fast it all goes — so it’s best we take a moment to marvel at a successful 2018 before it’s too late. Here are ten top highlights worth a second look. We Grew As our business grew, so did our team. We onboarded 16 new employees in 2018, including a VP of Engineering, VP of Sales, designers, commerce writers, and much more. As always, a recruiter’s…

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We’re Celebrating $100 Million In Payouts to Our Creator Community

We’re Celebrating $100 Million In Payouts to Our Creator Community

We’re thrilled to announce today that we’ve reached a financial milestone of $100 million in total payouts to our creator network of publishers and brands! From the beginning, our creator network has been our foundation and driving force, and we couldn’t be more thrilled to reach this pivotal milestone. Back in 2011, we got our start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content. Since then, we’ve expanded into the men’s…

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How to Maximize Revenue with StackMedia

How to Maximize Revenue with StackMedia

You have the perfect piece of content that speaks passionately to your readers. You add some amazing eye candy: lifestyle shots, an infographic, and a can’t-miss CTA button. You post to your homepage. And…crickets. Even with an incredibly engaging article, you won’t generate a dollar in revenue if nobody sees it. These top tips and tricks, based on network-wide performance data, will help you maximize the success of your campaign using marketing tools already at your fingertips. Let’s make the…

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