How to Hit a Bullseye with Your Marketing Strategy

How to Hit a Bullseye with Your Marketing Strategy

It’s a tough job getting marketing efforts rolling, and even tougher trying to scale them. While it’s great to build your brand through snappy messaging and eye-catching creative (and you do NEED those things), it’s not always what grows your revenue and bottom line. At StackCommerce, each new publisher and new brand we work with is a fresh marketing challenge. Ultimately, we’ve learned that rapidly testing and deploying new marketing channels – and then wrapping them up into a cohesive story…

Read More Read More

StackCommerce Monthly Update: January 2017

StackCommerce Monthly Update: January 2017

There’s no question that 2016 was a great year at StackCommerce. We’ve gone from pioneers, forging a new path for publishers and brands in native commerce, to key players in an established and growing monetization category. Over the past year, we’ve empowered brands of all sizes to expand their reach, enter new markets, and surpass their revenue goals. Collectively, our brand partners sold over 870,000 units and were featured in over 6,000 pieces of editorial across the web. Our network…

Read More Read More

The Art of the ‘Commerce Content’ Headline

The Art of the ‘Commerce Content’ Headline

Considering the deluge of articles on social media, email, and RSS, headlines are integral to our efforts at optimizing native content for publishers. A good headline acts as an attention grabber; it humors, excites, compels, and/or shocks, promising readers a major payoff should they click through — and for publishers, a sale contributing to their revenue. However, while best practice-type guides like this one and this one abound, resources are pretty limited for commerce content in particular. With the rise…

Read More Read More

Content Is King: 5 Incredible Stories from Our Partners in 2016

Content Is King: 5 Incredible Stories from Our Partners in 2016

2016 marked a transformative year for publisher monetization. Facebook’s algorithm shift was a lesson in ‘expecting the unexpected’, and The New York Times’ acquisition of The Wirecutter a lesson in ‘doing as the giants do’. The decline of traditional display ads continued steadily, and the rise of native advertising content accelerated above and beyond predictions. We’re proud to be at the forefront of this evolutionary time, and excited to see what 2017 will have in store. To celebrate the end…

Read More Read More

3 UX-Friendly Ways To Upsell Your Customers

3 UX-Friendly Ways To Upsell Your Customers

Upselling or cross-selling customers with relevant products is about more than boosting revenues (although it does that, too). From the user’s point of view, it’s an effortless way to see complementary products without browsing aimlessly. When done properly, upsells can truly enhance the user experience, while simultaneously increasing average order value (AOV) and generating incremental “free” money that the company or publisher would otherwise miss out on. Everyone wins, right? Unfortunately, not always. Some e-commerce sites make a habit out of constantly…

Read More Read More